THE TWILI INDEX
An alternative measure of scientist impact
The TwiLi Index ranks academic scholars using a simple, reproducible formula based on their follower numbers on X (Twitter) and LinkedIn. Mike Young Academy has released the index in the period 2019-22 and is scheduled to release a new index which includes the platform Bluesky Social in 2024.
It is pronounced like ‘twilight’ without the ‘t’ at the end, the ‘TwiLi Index’.
Scientists and researchers are constantly assessed for their ‘impact’. Scholarly institutions are themselves assessed by governing and funding agencies based on impact scores.
Most often, it is the number of scholarly citations that is considered the most important measure of this. Google Scholar, for example, highlights researchers’ and scientists’ h-index, based on citations.
At the same time, many scientists have embraced the use of social media to disseminate their research, and to network with other scientists. They are most often supported in this by their university institutions that want to improve their brand among stakeholders, other scientists, and the wider public.
The TwiLi Index is a calculation of scientist ‘impact’ based on social media following that is an alternative to bibliometric scores like citation numbers. Unlike the more tongue-in-cheek formulas like the Kardashian Index, the TwiLi Index considers a high social media following to be — if everything else is equal — a good thing.
You can read about the TwiLi Index methodology, why we use the platforms X (Twitter) and LinkedIn, and how the index came about here.
The TwiLi Index is based on 100 per cent publicly available data, and all data are collected via legitimate and official channels (Twitter API, and LinkedIn front end).
TwiLi Index ranking releases:
- Top 100 scientists in Denmark 2022
- Top 100 scientists in Sweden 2022
- Top 100 scientists in Norway 2022
- Top 100 scientists in Denmark 2021
- Top 100 scientists in Denmark 2020
- Top 100 scientists in the Greater Copenhagen region in 2020
- Top 50 scientists in the Greater Copenhagen region in 2019
Nordic research institutions on X (Twitter):
Ongoing work on Bluesky Social:
Find, promote and celebrate your most influential scientists!
Do you represent a university or research institution? Mike Young Academy can calculate a baseline TwiLi Index for your institution and carry out a subsequent analysis of your scientists’ interlocking social media network.
This can help you find the scientists you need to celebrate (and help motivate those that need a friendly nudge to be more active on social media!)
Contact Mike Young on 30 66 31 21 or on mike@mikeyoungacademy.dk to hear more about what we can offer and get a no-obligation price quote.
Testimonial: “The Twi-Li Index shouldn’t stand alone, but it can be used as a good indicator of how well a researcher is disseminating her or his research through other channels than the usual”
Niels Buus Larsen, PhD Fellow, Predictive Modelling, Centre for Business Data Analytics, CBS
Selected Nordic media coverage of the TwiLi Index:
CBS Wire: Researchers: We waste time and money writing articles no one cares to read
Forskerforum: The new impact: UCPH scientist tops the TwiLi Index [in Danish]
Malmö University: Scientists in Malmö are tweeting their way into a top 100 ranking [in Swedish]
Science Report: Svend Brinkmann er på listen. Er du?
Khrono: Her er forskerne som er best på sosiale medier
Science Report: Mød Danmarks 10 mest populære forskere på sociale medier
Radar: Her er de mest populære forskere på sociale medier i Danmark
UpsalaNyeTidning: Han är störst i sociala medier – hatet är baksidan