Workshops on LinkedIn, X (Twitter), Mastodon and other social media platforms for PhDs, postdocs and science communicators

If you are a researcher or science communicator you probably already use social media.

But you may not be using social media strategically or professionally.

This practical workshop introduces PhDs, Postdoc researchers and science communication professionals to the systematic use of LinkedIn, X (Twitter), alternatives like Mastodon, and other more specialized social media and tracking applications.

By using these platforms, you can find inspiration, network with international colleagues, and improve your own standing in a specific niche field.

Twitter og LinkedIn for forskereYou will be introduced to the finding, producing and sharing of content:

Finding. How to:

  • set up personalized, automated systems to monitor and filter news for specific research areas
  • crowdsource content for projects

Producing. How to:

  • use X (Twitter), LinkedIn and alternative platforms to optimize networking at conferences
  • engage others in your own research
  • think in recurring social media concepts

Sharing. How to:

  • use social media to extend the reach and definition of an expertise area
  • position yourself as an expert on social media networks like LinkedIn, X (Twitter), Mastodon and Reddit
  • schedule tweets and posts, so you can concentrate on what you do best

Improving your research impact through social media

The first part of the workshop is about increasing your impact through social media.

Break out of the filter bubbles. (Marc Smith – Creative Commons License)

Platforms like LinkedIn, X (Twitter), Mastodon and Reddit let researchers network with other international colleagues around the world within a highly specialized niche area.

You will learn how to break out of the filter bubble of your own social media newsfeed, and open up to new collaboration partners and ideas.

The course will introduce you to the latest techniques and best practices in the tracking and sharing of content on social media like X (Twitter), LinkedIn, Mastodon and Reddit.

For each researcher, a personal  concept

In the second part of the workshop, we will focus on your individual profile and try to couple your individual expertise area with a social media concept that works.

You will set up a specific tailor-made tracking feed for one of your own fields of interest. We will then discuss how you can share and cross-post, and on which platforms.

Practical info: 

Workshops are modified to fit a department or institution’s specific field of research. Mike Young Academy will give individual feedback to researchers based on a prior analysis of accounts, campaigns, concepts and efforts.

Contact me, Mike Young on +45 30 66 31 21 or on for a no-obligation price quote.

The strength of weak ties. Read this blog article about X (Twitter), LinkedIn for scientists and why your best opportunities often come from your more distant contacts rather than your close friends.

Testimonial: “Mike did a great job showing PhD students and postdocs from my research school tips and tricks for disseminating their research. He also showed my social media team how to more effectively promote the research school itself. Recommended!”

Jessica Green, Administrative coordinator at BioCat – Norwegian Graduate School in Biocatalysis. 

Testimonial: “I invited Mike to instruct a virtual workshop ‘Leveraging Twitter’ for postdocs and graduate students at our institute, The University of Texas MD Anderson Cancer Center. It was very helpful and we learned great tips about networking. For me, the best part was understanding the importance of branding in our field, and how to improve it.””

Bhakti Patel, Postdoctoral Fellow at the University of Texas MD Anderson Cancer Center, USA.

Testimonial: “We encourage our researchers to be active on platforms like Twitter and Linkedin. This is to communicate our accomplishments, to foster better research, and to engage with our scientific peers at home and abroad. Mike’s workshop was motivating and inspiring!”

Rebeca Thostrup, PhD administrative coordinator at the Novo Nordisk Foundation Center for Biosustainability at Technical University of Denmark (DTU Biosustain).