Overskrift, sensation

Clickbait! The dynamics of headlines in the era of tweets

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Zahle’s Gymnasium in Copenhagen invited me over to do an interactive workshop on headlines. We had lots of fun. But there was also a more serious purpose.

Writing headlines that ‘stick’ and get people to ‘click’ has always been …

Maria biological experiments

143,000 people have seen Maria’s biological experiments

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Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. This is the story behind her story. But it is also a story about how a niche interest can reach a global audience …