Overskrift, sensation

Clickbait! The dynamics of headlines in the era of tweets

Zahle’s Gymnasium in Copenhagen invited me over to do an interactive workshop on headlines. We had lots of fun. But there was also a more serious purpose.

Writing headlines that ‘stick’ and get people to ‘click’ has always been …

Maria biological experiments

143,000 people have seen Maria’s biological experiments

Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. This is the story behind her story. But it is also a story about how a niche interest can reach a global audience