Boost your research career and networking with social media (new course!)

Are you a University of Copenhagen scientist or science communicator? The course ’Boost your research and career with social media’ will be 1 November 2024. Please spread the word!

The course is for scientists, researchers and staff who want to extend their reach and international impact on social media platforms. Main focus will be on LinkedIn, but the course will also cover X (former Twitter) and newer alternatives like Bluesky and Mastodon. This particular course is open to all University of Copenhagen researchers and staff, but I also offer courses like this at other universities and research institutions! You sign up for the University of Copenhagen course on this page here.

Here is a short introductory video:

Boost your research career and network with social media

Platforms like LinkedIn, X (formerly Twitter), and alternatives like Mastodon and Bluesky, allow you to find and reach out to other experts and collaboration partners throughout the world. And they give you a potential global audience for your own specific research field and project.

In this course, you will:

  • learn how to monitor specific fields on social media
  • share via new networks that include LinkedIn, X, and some of the alternative social media platforms (for example Reddit, Mastodon) that are used by scientists
  • integrate social media into conferences, seminars, research and communication.

The course takes place on South Campus at the University of Copenhagen. (Photo courtesy of Instagram user l.troika)


You will:

  • Learn how to use LinkedIn, X, and alternatives to these platforms to support your work and career as a researcher
  • Find a social media routine that fits your personality and research field


You will see what the platforms like LinkedIn, X and the alternatives, can do on their own, and how you as a researcher and communicator can get the platforms to work together. In the course we will go through the following. How to:

  • be strategic in your use of social media
  • set up personal routines, augmented by AI, for monitoring news and ideas from specific research areas.
  • integrate social media in events and conferences
  • get other people involved in your research
  • use social media to expand your network
  • crowdsource content for specific research projects
  • create a personal social media brand, centred on your own expertise
  • extend your reach and better define your own research field at an international level
Twitter and LinkedIn course

The course will also introduce you to some offline and online networking tricks for events and conferences. (Photo: Esther Vargas, Flickr, Creative Commons license)

Course format

The course consists of 1-2 hours preparation, an in-person workshop, and a subsequent 20 minute feedback session.

You take as your point of departure your own specific research, or research networking, goal. And you will learn how to apply social media platforms to achieve it. Can your own research area, or specialty, be used for a good social media routine or concept on X, LinkedIn, Reddit or, say, Mastodon? We aim to find out how.

You will get feedback from the instructor (Mike) and your fellow participants on your social media work and you will refine your concept for even greater impact. You will be introduced to monitoring and analysis tools, and learn how to target posts and tweets for even greater impact.

Target group / eligible participants

For researchers, scientists, and staff working with research communication at the University of Copenhagen.

Prior experience and expectations

The course is relevant for both beginners and experienced users.

Beginners need to set off time (2 hours) to prepare on their own before the first workshop. Participants need to at least have a 1. LinkedIn and 2. X (or Mastodon/Bluesky) account, and to have familiarized yourself with the basic functions of their platforms of choice. Participants will receive a link to introductory videos.

Write to Mike Young on for any questions on the prior experience level needed.

Note: The course will be held in English.


1 November 2024 from 9.00 to 16.30 – the course includes preparation prior to the course. ​

Course fee

DKK 1,410

You sign up for this course here .

Does your department, faculty or university need to boost its researchers’ international impact? My workshops in social media introduce researchers to the systematic use of X, LinkedIn and other specialized social media and tracking applications. All Mike Young Academy workshops are bespoke and custom-fitted to specific scientific fields. Workshops can be held in-person, or online as a combination of video-conferenced live-sessions with group ‘breakout’ rooms, individual feedback, and homework.

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