Mike Young Academy commits to excellence and kindness initiative

New Danish network wants to promote a more compassionate scientific culture

From now on I will help foster a healthier scientific community.

This is what I promised to do when I last week joined something called the Excellence and Kindness in Research Initiative (ELIS).

And it has led me to reflect on how the content of my communication and social media workshops can help reinforce healthier and kinder practices for scientists. I have listed eleven practical examples of kindness in social media practices here.

The ELIS initiative

Academia can be nasty.

It can promote the pursuit of individual success over the achievement of a larger research mission. Competition can be chosen over collaboration within, and between, research groups. And there is only job security for the few, so many excellent scientists leave the pursuit of their calling to work elsewhere.

The Excellence and Kindness in Research Training (ELIS) initiative wants to change all that.

researchers will … eventually become supervisors and research leaders that reinforce a newer, kinder research culture

ELIS is a new collaborative training network and has activities that range from clinical research methodology, to the emotional aspects of research leadership, to new developments in scientific conduct and has been started up by Professor Thomas Bandholm, Professor Julie Midtgaard, and Professor Michael Skovdal Rathleff.

It is a network with a mission: By training younger researchers to achieve excellence in their scientific achievement with integrity, kindness, compassion, and empathy, the hope is that these same researchers will go on to eventually become supervisors and research leaders that reinforce a newer, kinder research culture themselves. One of the founders, Thomas Bandholm, is interviewed about the project here.

Scientific social media needs less self-promotion, less lobbying

The way I see it, scientific social media practices should be in line with ELIS’ excellence and kindness mission. But they are often not.

Some scientists communicate with, collaborate with, and discuss with others on social media fundamentally to promote themselves and to further their own careers. The logic is the logic of marketing. Social media success is measured in boosted download numbers, citations, and prestige. It is all about fighting for space in a zero-sum attention economy rather than the plus-sum goal of developing your own thinking or field.

Social media should be in the service of science, society, thought, and well-being

Other academics strive to achieve ‘thought leadership’ using techniques from the world of lobbying to dominate the social media debate on a particular topic. For them it is not about cultivating opposing views, but about winning and possessing their own position in the media space.

I am acutely aware that my own workshops can be used by scientists strategically for this kind of self-promotion and lobbying. But I try to fight this. Social media should be in the service of science, society, thought, and well-being. And I think I am already making a difference.

But by having Mike Young Academy endorse the ELIS initiative, I make a clearer definition of what the underlying vision behind my workshops is.

The content of my workshops for scientists is in line with the excellence and kindness principles.

They are:

  • ​We pursue excellence, but not at the expense of kindness
  • We provide mentorship and support—not leadership by force
  • We show and promote transparency in research and leadership
  • We discuss what excellence and kindness means for our activities
  • We ensure all voices are heard and valued during discussions.
  • We believe diversity and inclusion are important for wellbeing and success
  • We talk about excellence and kindness in research training when given the chance
  • We focus on collective success more than personal success
  • We seek collaboration over resistance and unhealthy competition
  • We view vulnerability as courage—not weakness or imperfection  ​

Does your department, faculty or university need to boost the international impact and career of your researchers? Here is more about my courses in social media for researchers. See other Mike Young Academy services here.

Scientists in Denmark – the top 100 on social media in 2020

Who is acing it on the networking sites in the land of Bohr, Holberg and Lehmann?

Research impact is a notoriously difficult thing to measure. The h-index  measures the productivity and citation impact of a scholar: but this index does not take things like education, funding and outreach activities into account.

A Danish physicist, a playwright and historian, and a geologist. OK, so Ludvig Holberg was also Norwegian. (Underlying image: Carsten Wiehe, CC license)

And what about the social media impact of a researcher? My own TwiLi Index offers a measure of it.

After releasing the index for the Greater Copenhagen/Øresund region last week, I now release the index for Denmark.

My TwiLi Index – pronounced like ‘twilight’ without the ‘t’ at the end – ranks academic scholars affiliated to research institutions using a simple, reproducible formula based on their follower numbers on Twitter and LinkedIn. Twitter and LinkedIn are the platforms of choice for researchers and scientists, as they allow networking and interaction with niche audiences throughout the world in highly specialized fields.

You can read about the methodology of the index here.

The index for Denmark and the index for the Greater Copenhagen area partially overlap.

Note that the Greater Copenhagen/Øresund regional index is not a subset of the index for Denmark, as it also includes researchers from the Swedish side of the region. This can be illustrated by the map on the left.

Since I launched the first index, for the Greater Copenhagen / Øresund area in 2019, it has been reviewed in several publications. Some point to its usefulness as one of many measures of researcher success that supplement bibliometric scores, citations, and educational activities.

As can be seen when you browse down the names on the index (below) it is an ‘index for Denmark’ but not a ‘Danish’ index. International scholars are extremely well represented on the top 100.

The Denmark index uses exactly the same methodology as the Greater Copenhagen/Øresund index for 2019 and 2020. In future indices, I plan to include measures of engagement in the algorithm.

Many scientists use social media to communicate their own research and network with other scientists. The platforms extend their reach, let them discuss research with international peers, and serve as a catalyst for inspiration in the research process. Scientists and researchers are often supported in this by university institutions as they each strive to improve their own brand among stakeholders, other scientists and institutions, and the wider public.

If you are a part of the Danish science and research community, my ranking (see below) can serve as inspiration for new contacts. After all, these scientists clearly know what they are doing, at least in terms of social media!

Are you not on the list? This is the first time I try to map out the social media field of scientists and researchers in Denmark. It is partly based on manually extracted data (see methodology here) and I may have missed a few active scientists and researchers who have large followings. If you know someone who should be on this list, (maybe you!), please write below in the comments, or write to mike@mikeyoungacademy.dk. Updated, final, 2020 rankings will be released at the end of September 2020.

The 2020 TwiLi Index for Denmark

Here are the top 100 scientists in Denmark on social media as ranked on my TwiLi index! The data was collected August 2020.

Oh yes! You would like to read about the methodology of the TwiLi Index here!

1 – Alf Rehn – SDU

Professor of innovation, design, and management. In addition a writer, speechifier, and popular culture geek.Tw. followers: 63612, LI followers: 9082, TwiLi index: 19.01

Follow Alf Rehn’s Twitter account here:

2 – Alireza Dolatshahi-Pirouz – DTU

Assoc. Prof at DTU Health (Denmark), #StemCellBioengineering #FlexibleMaterials #FlecoIonics #TissueEngineering #Biomaterials #Cyborganics# Tw. followers: 4804, LI followers: 26452, TwiLi index: 16.28

Follow Alireza Dolatshahi-Pirouz’s Twitter account here:

3 – Finn Tarp – UCPH

Danish Professor of Development Economics at @uni_copenhagen🇩🇰, coordinator of @DERG_DK and former Director of @UNUWIDER🇺🇳 (2009-2018). #DERGDK Tw. followers: 27156, LI followers: 2929, TwiLi index: 15.37

Follow Finn Tarp’s Twitter account here:

4 – James Rogers – SDU

DIAS Assistant Professor in War Studies | Fellow @LSEIDEAS | Special Adviser @APPGDrones | Historian | #TEDx Speaker | Presenter @HistoryHit | Agent @PFDAgents Tw. followers: 10586, LI followers: 3638, TwiLi index: 14.33

Follow James Rogers’ Twitter account here:

5 – Marcel Bogers – UCPH

#OpenInnovation; Professor @uni_copenhagen; @GarwoodCenter #Fellow @BerkeleyHaas; @webofscience #HighlyCited2019; PhD @EPFL; MSc @TUeindhoven — RT≠endorsement Tw. followers: 9433, LI followers: 3953, TwiLi index: 14.30

Follow Marcel Bogers’s Twitter account here:

6 – Flemming Besenbacher – Aarhus

Tweets for @Carlsbergfondet on how research, education & innovation can contribute to sustainable growth. Contact: Kirstine Rasmussen, kr@carlsbergfoundation.dk Tw. followers: 4590, LI followers: 7988, TwiLi index: 14.29

Follow Flemming Besenbacher’s Twitter account here:

7 – Kristian Thorborg – UCPH

Professor of Orthopedic and Sports PT Copenhagen University #ucph Tw. followers: 15800, LI followers: 1901, TwiLi index: 13.77

Follow Kristian Thorborg’s Twitter account here:

8 – Behrooz Adineh – AAU

Phd Student in Semnan, Iran. Guest Phd student in Aalborg University, Denmark. Tw. followers: 2460, LI followers: 11152, TwiLi index: 13.72

Follow Behrooz Adineh’s Twitter account here:

9 – Diego F. Aranha – Aarhus

Associate Professor of Computer Science @AarhusUni in 🇩🇰. I cannot save the day, but I can surely save you some cycles! Tw. followers: 8226, LI followers: 3160, TwiLi index: 13.70

Follow Diego F. Aranha’s Twitter account here:

10 – Nicolai Foss – CBS

Management Professor, Scribbler Tw. followers: 3173, LI followers: 5650, TwiLi index: 13.14

Follow Nicolai Foss’ Twitter account here:

11 – Marlene Wind – UCPH

Professor in European Politics and Law, Director of CEP (Centre of European Politics). Prof at iCourts, Centre of Excellence for international Courts. Tw. followers: 8111, LI followers: 2201, TwiLi index: 13.07

Follow Marlene Wind’s Twitter account here:

12 – Martin Brynskov – Aarhus

Passionate, state-certified techno-skeptic/-addict. Gauging the digital, from ripples to tsunamis @AarhusUni @OASCities @SyncCityIoT @NGIoT4eu @score_nsr Tw. followers: 2956, LI followers: 5380, TwiLi index: 12.95

Follow Martin Brynskov’s Twitter account here:

13 – Henning Langberg – UCPH

Direktør InnovationPLUS @Rigshospitalet – vi har noget at tilbyde verden. Professor https://t.co/OXr0GnLVVM. KU. Foredrag om innovation ☎️ 26127913, ♥️@FCBarca Tw. followers: 2024, LI followers: 8044, TwiLi index: 12.91

Follow Henning Langberg’s Twitter account here:

14 – Jesper Juul – KADK

Video game theorist. Author of Handmade Pixels: Independent Video Games and the Quest for Authenticity. Tw. followers: 7576, LI followers: 2059, TwiLi index: 12.86

Follow Jesper Juul’s Twitter account here:

15 – Jens-Christian Svenning – Aarhus

Ecologist w strong interest in global #biodiversity patterns & dynamics, ecosystem #restoration & #rewilding, human-nature interrelations, and #remotesensing Tw. followers: 4855, LI followers: 2458, TwiLi index: 12.50

Follow Jens-Christian Svenning’s Twitter account here:

16 – Pernille Bærendtsen – CBS

PhD Fellow @cbscph | MA African Studies | fmr journalist & dev. worker | ♡ #Balkans #Africa | Part of @EveryHumanTZ @globalvoices @thekangabook @timbuktufonden Tw. followers: 7761, LI followers: 1555, TwiLi index: 12,42

Follow Pernille Bærendtsen’s Twitter account here:

17 – Filip Wallberg – SDU

Journalistisk lektor, @SyddanskUniv. Står bl.a. bag: @deviralenyheder, @journalistpip og @politikerpip. Tlf 2440 1522. Fokus på #dkmedier, #smdk og #somedkTw. followers: 5196, LI followers: 1610, TwiLi index: 12.38

Follow Filip Wallberg’s Twitter account here:

18 – Brian Vad Mathiesen – AAUcph

Professor of #SmartEnergySystems + 100% #RenewableEnergy #SDG7|Prog Director MSc #SustainableCities|@HeatRoadmapEU @ReInvestEU @4DHresearch|Own opinions Tw. followers: 5645, LI followers: 1936, TwiLi index: 12.33

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19 – Carsten Rahbek – UCPH

Professor & Director of Center for Macroecology, Evolution and Climate, Univer of Copenhagen. I tweet on #nature, #biodiversity, #climatechange, #SDG & #science Tw. followers: 5196, LI followers: 1864, TwiLi index: 12.15

Follow Carsten Rahbek’s Twitter account here:

20 – Sune Auken – UCPH

#Genre researcher, cheerleader, content accumulator, daily reminder, Grundtvig scholar. Pastor’s wife. #ClimateChange. #Presidementia #RAK #Præstekone Tw. followers: 15200, LI followers: 792, TwiLi index: 12.13

Follow Sune Auken’s Twitter account here:

21 – Kai Hockerts – CBS

Professor of Social Entrepreneurship, Copenhagen Business School (CBS) Tw. followers: 1843, LI followers: 5162, TwiLi index: 12.13

Follow Kai Hockerts’ Twitter account here:

22 – Rebecca Adler-Nissen – UCPH

Professor of Political Science • International Relations in Theory and Practice • EU • Diplomacy • Digital Technologies • Social Media @CPH_SODAS @KuSamf Tw. followers: 6030, LI followers: 1591, TwiLi index: 12.11

Follow Rebecca Adler-Nissen’s Twitter account here:

23 – Ravinder Kaur – UCPH

New Book: Brand New Nation (Stanford, Aug 2020) Tw. followers: 1739, LI followers: 5132, TwiLi index: 12.02

Follow Ravinder Kaur’s Twitter account here:

24 – David Budtz Pedersen – AAUcph

Professor of Science Communication (mso), Humanomics Research Centre, Aalborg University. Tweets abt #scipolicy #scicomm and #impact of Research and Technology Tw. followers: 3116, LI followers: 2761, TwiLi index: 12.02

Follow David Budtz Pedersen’s Twitter account here:

25 – Thomas Ryberg – AAU

Professor, Aalborg University – interested in networked learning and emerging technologies Tw. followers: 4523, LI followers: 1940, TwiLi index: 12.02

Follow Thomas Ryberg’s Twitter account here:

26 – Roslyn Layton – AAUcph

Evidence-based Tech Policy. Aalborg University Copenhagen. @ChinaTechThreat. Strand Consult. Tw. followers: 2695, LI followers: 2976, TwiLi index: 11.91

Follow Roslyn Layton’s Twitter account here:

27 – Lars L. Andersen – National Research Centre for the Working Environment

Professor | Pain | Healthy Ageing | Work Environment | SeniorWorkingLife | Exercise Physiology | Strength Training | Speaks 🇺🇸 🇪🇸 🇩🇰 | Views are my own Tw. followers: 2827, LI followers: 2592, TwiLi index: 11.78

Follow Lars L. Andersen’s Twitter account here:

28 – Mikkel Flyverbom – CBS

Author of ‘The Digital Prism’, shortlisted for Academy of Management Book Award, 2020. Professor and Academic Director at Copenhagen Business School +4538153375 Tw. followers: 1749, LI followers: 4231, TwiLi index: 11.76

Follow Mikkel Flyverbom’s Twitter account here:

29 – Akos T. Kovacs – DTU

DTU Professor at DTU Bioengineering – Bacterial Biofilms, Laboratory Evolution, Sociomicrobiology, Bacteria-Fungi interaction; Senior Editor of ‘Biofilm’ (gold #OA) Tw. followers: 7373, LI followers: 983, TwiLi index: 11.58

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30 – Rasmus Elling – UCPH

Iran, History, Sociology // Assoc. Prof. @uni_copenhagen @UrbanGlobal // Author, ‘Minorities in Iran’, ‘Irans Moderne Historie’; https://t.co/pg8srvpJgo Tw. followers: 6691, LI followers: 1056, TwiLi index: 11.57

Follow Rasmus Elling’s Twitter account here:

31 – Barbara Plank – ITU

Associate Professor in Natural Language Processing (NLP), ITU, Denmark #NLProc Tw. followers: 4057, LI followers: 1583, TwiLi index: 11.55

Follow Barbara Plank’s Twitter account here:

32 – Katherine Richardson – UCPH

Prof. in Biol. Oceanography, Leader Sustainability Science Centre, Univ. Copenhagen Tw. followers: 1875, LI followers: 3328, TwiLi index: 11.53

Follow Katherine Richardson’s Twitter account here:

33 – Morten Sodemann – SDU

Professor of Global & migrant health, Senior Consultant Infect Diseases. Health systems research, Equity, social determinants,globalhealth Tw. followers: 6445, LI followers: 1046, TwiLi index: 11.51

Follow Morten Sodemann’s Twitter account here:

34 – Stine Johansen – Aarhus

Lektor, ph.d. i børns medier ved @AarhusUni. Formand for Medierådet for Børn og Unge. Tw. followers: 3889, LI followers: 1574, TwiLi index: 11.48

Follow Stine Johansen’s Twitter account here:

35 – Kresten Lindorff-Larsen – UCPH

Protein and coffee lover, professor of biophysics and sudo scientist at the #LinderstrømLang Centre for Protein Science @uni_copenhagen 🇩🇰 #PRISM #BRAINSTRUC Tw. followers: 3093, LI followers: 1933, TwiLi index: 11.47

Follow Kresten Lindorff-Larsen’s Twitter account here:

36 – Peter Kurrild-Klitgaard – UCPH

Professor of Political Science, newspaper columnist & wanna-be Prince of Darkness Tw. followers: 3606, LI followers: 1672, TwiLi index: 11.47

Follow Peter Kurrild-Klitgaard’s Twitter account here:

37 – Andreas Wieland – CBS

Associate Professor of Supply Chain Management @CBScph, read my blog: https://t.co/w15719gXJy, views here don’t reflect CBS #Resilience #SupplyChainManagement Tw. followers: 1171, LI followers: 5432, TwiLi index: 11.46

Follow Andreas Wieland’s Twitter account here:

38 – Tara Ballav Adhikari – Aarhus

PhD Fellow @AarhusUni | Tweets on #GlobalHealth • #NCDs • #COPD • #LungHealth • #CHWs • #Nepal | SG Member @HIFA_org • Assoc.Editor @BMC_Series #PublicHealth Tw. followers: 2457, LI followers: 2371, TwiLi index: 11.44

Follow Tara Ballav Adhikari’s Twitter account here:

39 – Mikkel Vedby Rasmussen – UCPH

Tweets about a world in the making – in English as well as på dansk. Dean of Faculty of Social Science at University of Copenhagen. RTs not endorsements Tw. followers: 3156, LI followers: 1754, TwiLi index: 11.35

Follow Mikkel Vedby Rasmussen’s Twitter account here:

40 – Michael Svarer – Aarhus

// Tw. followers: 2150, LI followers: 2418, TwiLi index: 11.28

Follow Michael Svarer’s Twitter account here:

41 – Christian Bueger – UCPH

Professor of International Relations, research on #maritimesecurity, #bluecrime, #piracy, #practicetheory, #mauritiusoilspill @safeseas1 Tw. followers: 1427, LI followers: 3611, TwiLi index: 11.23

Follow Christian Bueger’s Twitter account here:

42 – Didde Elnif – SDU

PhD student and Journalistic lecturer at @cfjsdu: Talk to me about digital journalism & public spheres. Tw. followers: 4341, LI followers: 1208, TwiLi index: 11.21

Follow Didde Elnif ‘s Twitter account here:

43 – Cristina Legido-Quigley – Steno

Scientist 👩🏻🔬 @StenoDiabetes @KingsCollegeLon #Metabolomics #Lipidomics 🧠brain & liver health 🔎molecular data #dementia #diabetes T2DM✨personal views Tw. followers: 2871, LI followers: 1612, TwiLi index: 11.09

Follow Cristina Legido-Quigley’s Twitter account here:

44 – Carlos Henríquez Olguin – UCPH

Ph.D., PostDoc at Section of Molecular Physiology- NEXS, University of Copenhagen| #Myotwitter #CellBiology #ExerciseMetabolism #InsulinAction #RedoxSignaling | Tw. followers: 1972, LI followers: 2292 , TwiLi index: 11.07

Follow Carlos Henríquez Olguin’s Twitter account here:

45 – Pedro Oliveira – CBS

Professor mso Copenhagen Business School @CBScph| Gulbenkian Chair Professor Nova School of Business & Economics @FCGulbenkian @NovaSBE| Founder @PatientInnov Tw. followers: 973 , LI followers: 4860 , TwiLi index: 11.02

Follow Pedro Oliveira’s Twitter account here:

46 – Ewa Roos – SDU

Professor of Musculoskeletal Function and Physiotherapy @FOF_research. Focus on prevention and treatment of joint injury and osteoarthritis. Tw. followers: 4702, LI followers: 990, TwiLi index: 11.00

Follow Ewa Roos’ Twitter account here:

47 – Rune Møller Stahl – UCPH

Postdoc in Political Science at Copenhagen Uni. Reseaching Inequality, democracy and capitalism. Bylines at @informeren and @jacobinmag. Tw. followers: 3645, LI followers: 1194, TwiLi index: 10.96

Follow Rune Møller Stahl’s Twitter account here:

48 – Andreas Lieberoth – Aarhus

Assistant professor @AarhusUni asking questions about how tech affects behavior, work and play 👾📊🧪🧠. Psychology, experiments, mixed methods. Has opinions. Tw. followers: 3209, LI followers: 1263, TwiLi index: 10.88

Follow Andreas Lieberoth’s Twitter account here:

49 – Peter Dalsgaard – Aarhus

“Professor of Interaction Design @AarhusUni and Director of @CreativityAU. I explore the design and use of IT from a humanistic perspective.” Tw. followers: 2741, LI followers: 1426, TwiLi index: 10.85

Follow Peter Dalsgaard’s Twitter account here:

50 – Pablo Iván Nikel – DTU

Metabolic engineer @DTUBiosustain · Head @LabNikel · Coordinator @fonia_sin · @F1000 board · Eager #traveler, #opera fan · Views my own (who else’s?) #SynBio Tw. followers: 1894, LI followers: 1968, TwiLi index: 10.80

Follow Pablo Iván Nikel’s Twitter account here:

51 – María Escudero Escribano – UCPH

Assistant Professor @uni_copenhagen, leading @NanoElectrocat. Co-PI @HEAcatalysis. Chair @DanECSoc. Electrochemistry, Energy, Sustainability. Diversity. She/her Tw. followers: 2728, LI followers: 1346, TwiLi index: 10.76

Follow María Escudero Escribano’s Twitter account here:

52 – Bo Abrahamsen – SDU

Professor& endocrinologist. Osteoporosis. Musculoskeletal Epidemiology. Aviation. Expect replies in English. Check with your doctor if you have health concerns. Tw. followers: 3177, LI followers: 1161, TwiLi index: 10.74

Follow Bo Abrahamsen’s Twitter account here:

53 – Isabelle Augenstein – UCPH

Associate Professor @CopeNLU @uni_copenhagen. Formerly @ucl_nlp, @SheffieldNLP. AI, Natural Language Processing, Machine Learning Tw. followers: 6530 , LI followers: 623, TwiLi index: 10.67

Follow Isabelle Augenstein’s Twitter account here:

54 – Carl-Johan Dalgaard – UCPH

Professor of economics at the University of Copenhagen. Chairman of the Danish Economic Councils (“overvismand”). Tw. followers: 2817, LI followers: 1218, TwiLi index: 10.65

Follow Carl-Johan Dalgaard’s Twitter account here:

55 – Sebastian Risi – ITU

Research: AI, Neuroevolution, Artificial Life, Hybrid Intelligence, ML, Games, Robots. Associate Professor, ITU Copenhagen. Co-founder of https://t.co/MHwPXADC3S Tw. followers: 3838, LI followers: 923, TwiLi index: 10.63

Follow Sebastian Risi’s Twitter account here:

56 – Stefano Ponte – CBS

Prof of IPE @CBScph | Director @cbdsCBS | Author of Business, Power and Sustainability | GlobalValueChains | Africa | Biz & Development | personal views Tw. followers: 2074 , LI followers: 1599 , TwiLi index: 10.63

Follow Stefano Ponte’s Twitter account here:

57 – Petar Popovski – AAU

Professor in Connectivity. Interested in how to process information and how information processes us. And in politics. Tw. followers: 698, LI followers: 5331, TwiLi index: 10.60

Follow Petar Popovski’s Twitter account here:

58 – Anders Perner – UCPH

“Clinical professor Intensive Care Rigshospitalet UCPH Trialist Collaboration for Research in Intensive Care – CRIC PI #6S #TRISS #CLASSIC trials #sepsis #ICU” Tw. followers: 2853 , LI followers: 1151, TwiLi index: 10.58

Follow Anders Perner’s Twitter account here:

59 – Michael Bang Petersen – Aarhus

Professor of Political Science & director of The Politics and Evolution Lab. Doing research on the evolutionary psychology of politics. Tw. followers: 5827, LI followers: 639, TwiLi index: 10.57

Follow Michael Bang Petersen’s Twitter account here:

60 – Roberto Flore – DTU

Manager of DTU SKYLAB FOODLAB / I have a vision and i’m on a journey / Hands-on future of food, Food-tech, innovation and sustainability. SDG champion Tw. followers: 1679, LI followers: 1882 , TwiLi index: 10.56

Follow Roberto Flore’s Twitter account here:

61 – Roland Hachmann – UCS

UCS 🧠 Ass. Prof., Ph.D. | 🌎 Socioculturalist | 💡 #Learning #Technology #ComputationalThinking #Design #Transfer #Education | 📞+45 72665025 | 📧 rhac@ucsyd.dk Tw. followers: 998, LI followers: 3087, TwiLi index: 10.47

Follow Roland Hachmann’s Twitter account here:

62 – Miguel Sicart – ITU

play scholar, among other things. He/Him Tw. followers: 3408, LI followers: 915, TwiLi index: 10.47

Follow Miguel Sicart’s Twitter account here:

63 – Rikke Toft Nørgård – Aarhus

AssProf in https://t.co/UZrSdK9ntT&tech @AarhusUni, steeringgroup @HigherEdFutures, boardmember @Pathes_Society, researching educational futures & humanistic tech.practice Tw. followers: 1996, LI followers: 1474, TwiLi index: 10.46

Follow Rikke Toft Nørgård’s Twitter account here:

64 – Frederik Hjorth – UCPH

TT assistant professor at #polscicph @uni_copenhagen • @CPH_SODAS hangaround • @DigDemLab fellow • dad • occasional tweets in Danish Tw. followers: 3236, LI followers: 945, TwiLi index: 10.45

Follow Frederik Hjorth’s Twitter account here:

65 – Anja C. Andersen – UCPH

Niels Bohr Institute Tw. followers: 1508, LI followers: 1931, TwiLi index: 10.45

Follow Anja C. Andersen’s Twitter account here:

66 – Marin Jovanovic – CBS

Assistant Professor at Copenhagen Business School @CBScph Research on #digitaltransformation #businessmodels #AI #platforms #ecosystems Tw. followers: 969, LI followers: 3131, TwiLi index: 10.44

Follow Marin Jovanovic’s Twitter account here:

67 – Sune Lehmann – DTU

Your friendly neighborhood suneman Tw. followers: 2942, LI followers: 1005 , TwiLi index: 10.42

Follow Sune Lehmann’s Twitter account here:

68 – Jacob Taarup-Esbensen – UCC

Associate Professor, PhD, at University College Copenhagen. Specialised in Business continuity and risk management with a keen interest in the Arctic. Tw. followers: 3121, LI followers: 943, TwiLi index: 10.40

Follow Jacob Taarup-Esbensen’s Twitter account here:

69 – Michael Christiansen – Aarhus

“Professor, chief physician. #genomics, #cardiac #psychiatry, #fetal #publichealth Statens Serum Institut & Copenhagen University. Tweets are mine and only mine.” Tw. followers: 3193, LI followers: 915, TwiLi index: 10.38

Follow Michael Christiansen’s Twitter account here:

70 – Luke Patey -DIIS

Author of ‘How China Loses’ https://t.co/05tjMautkM & ‘The New Kings of Crude’. Senior researcher @diisdk & @OxfordEnergy. Tw. followers: 2378, LI followers: 1143, TwiLi index: 10.33

Follow Luke Patey ‘s Twitter account here:

71 – Andreas Rasche – CBS

#Professor at Copenhagen Business School @CBScph @cbsCSR I Visiting Professor Stockholm School of Economics @handels_sse @misum_sse I #CSR #sustainability Tw. followers: 1093, LI followers: 2448, TwiLi index: 10.30

Follow Andreas Rasche’s Twitter account here:

72 – Abubakar Isa Adamu – DTU

Research Scientist- Tryin to see somethin I cannot find (d other way around is also correct)#Nanotechnology• PhD Candidate•Freelance writer• Messing with Poetry Tw. followers: 4880, LI followers: 618, TwiLi index: 10.30

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73 – Susana Borras – CBS

Professor of #innovation & governance at @CBScph, Denmark. Tweeting about #scipolicy #impact #GlobalEd & on politics. Blogging: https://t.co/n5g9ieczoz Tw. followers: 1251, LI followers: 2009, TwiLi index: 10.23

Follow Susana Borras’ Twitter account here:

74 – Michael Linden-Vørnle – DTU

Astrophysicist and Chief Adviser at the National Space Institute in Denmark. My main interests are cosmology, astrobiology, satellite infrastructure and drones. Tw. followers: 1449, LI followers: 1715, TwiLi index: 10.23

Follow Michael Linden-Vørnle’s Twitter account here:

75 – Timo Minssen – UCPH

Innovation Law Prof. @uni_copenhagen @lunduniversity, @CeBIL_Center Director, X-officio Advisor, Dad & Blues🎸 #AI #Bio #pharma #HealthLaw #IP #Data #Regulation Tw. followers: 769 , LI followers: 3437, TwiLi index: 10.21

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76 – Henrik Ullum – UCPH

Formand for LVS, professor ved Københavns Universitet, far til fire, kaffenyder og cykeltosse. Brænder for sundhedsvæsnet og sundhedsforskning. Tw. followers: 2376, LI followers: 1051, TwiLi index: 10.20

Follow Henrik Ullum’s Twitter account here:

77 – Maja Horst – UCPH/DTU

“Professor i ansvarlig teknologi på DTU og i forskningskommunikation på Københavns Universitet. Følg mig fagligt på engelsk på @MajahorstI” Tw. followers: 1817, LI followers: 1337, TwiLi index: 10.19

Follow Maja Horst’s Twitter account here:

78 – Poul Nissen – Aarhus

Prof. protein biochemistry @AarhusUni, opinions are my own. Structural neurobiology, chemist. Tweets in Danish and English on science, nature, politics etc.Tw. followers: 2150, LI followers: 1128, TwiLi index: 10.18

Follow Poul Nissen’s Twitter account here:

79 – Asmus Leth Olsen – UCPH

Professor (MSO) in behavioral public administration • University of Copenhagen • #behavioralPA • https://t.co/yusmp8o78X Tw. followers: 4285, LI followers: 629, TwiLi index: 10.17

Follow Asmus Leth Olsen’s Twitter account here:

80 – Henrik Breitenbauch – UCPH

Military Studies/Uni Copenhagen and Atlantic Council. On strategy, security, and social sciences. For freedom, books, and cats. Tw. followers: 1929, LI followers: 1241, TwiLi index: 10.17

Follow Henrik Breitenbauch’s Twitter account here:

81 – Jason Box – GEUS

ice climatologist at Geological Survey of Denmark and Greenland, contemplating Greenland, Arctic and global climate issues. Views here my own. 🙂 Tw. followers: 18242, LI followers: 241, TwiLi index: 10.17

Follow Jason Box’ Twitter account here:

82 – Helle Malmvig – DIIS

Senior Researcher @DIISDk, columnist @Weekendavisen, @SOAS alumna, Middle East international politics, Levant, visual art, humour & resistance Tw. followers: 2286, LI followers: 1059, TwiLi index: 10.16

Follow Helle Malmvig’s Twitter account here:

83 – Felix Riede – Aarhus

Evolutionary archaeologist at-large interested in cultural transmission, environmental/computational archaeology and pizza. @ERC_Research CoG PI @ERC_CLIOARCH Tw. followers: 2533, LI followers: 954, TwiLi index: 10.15

Follow Felix Riede’s Twitter account here:

84 – Ruth Mottram – DMI

“Climate scientist and glaciologist @dmidk, working on Greenland, Arctic and Antarctic climate and ice 🇪🇺 🇩🇰 🇬🇧 Views my own but freely shared.” Tw. followers: 8133, LI followers: 388, TwiLi index: 10.13

Follow Ruth Mottram’s Twitter account here:

85 – Rasmus Corlin Christensen – CBS

Political economist @CBScph, research associate @ICTDtax, researching international taxation and professions Tw. followers: 3569, LI followers: 695, TwiLi index: 10.10

Follow Rasmus Corlin Christensen’s Twitter account here:

86 – Jonas Geldmann – Aarhus

Nature conservationist working on citizen science & protected area effectiveness at @Macroecology and with WCPA. Also tweeting about 🇩🇰 & 🌍 environ policy Tw. followers: 1994, LI followers: 1112, TwiLi index: 10.06

Follow Jonas Geldmann’s Twitter account here:

87 – Mikael Rask Madsen – UCPH

Professor of law and Director of iCourts, Centre of Excellence for International Courts, Faculty of Law, University of Copenhagen Tw. followers: 1617, LI followers: 1354, TwiLi index: 10.05

Follow Mikael Rask Madsen’s Twitter account here:

88 – Christina Gravert – UCPH

Assistant Professor in Economics at @uni_copenhagen & @CEBI_UCPH | Co-Founder of @impactually | nudging | behavioral economics | evidence-based policy Tw. followers: 1927, LI followers: 1129, TwiLi index: 10.03

Follow Christina Gravert’s Twitter account here:

89 – Ove Christensen – PH Absalon

Historian of Ideas. Educational Researcher and teacher educator @ #PHAbsalon #SocialLearning, #EdResearch #PLC ‘Bildung’ and #SoMe #skolechat #EdCamp #EdcampDK Tw. followers: 3160, LI followers: 732, TwiLi index: 10.03

Follow Ove Christensen’s Twitter account here:

90 – Natalie Schluter – ITU

“#NoJusticeNoPeace Senior Research Scientist at Google Brain, and Associate Professor at IT University, Copenhagen” Tw. followers: 3443, LI followers: 673, TwiLi index: 10.01

Follow Natalie Schluter’s Twitter account here:

91 – Aske Kammer – DIS

DMJH Docent in Media Innovation at @dmjx. I research the intersection of (news) media work, technology, and business. Current working on the datafied news industry. Tw. followers: 2987, LI followers: 740, TwiLi index: 9.98

Follow Aske Kammer’s Twitter account here:

92 – Holger Sandte – DIS

Economist | Lecturer at DIS Copenhagen | European with a 🇩🇪 passport living in 🇩🇰. RT = Read This. Like means like or bookmark. Tw. followers: 2081, LI followers: 994, TwiLi index: 9.95

Follow Holger Sandte’s Twitter account here:

93 – Carmelo Cennamo – CBS

Professor @CBScph | Director Digital Markets Competition Forum | Platform economy, Platform markets, Ecosystems, Digital transformation, Competition Tw. followers: 1137 , LI followers: 1749 , TwiLi index: 9.91

Follow Carmelo Cennamo’s Twitter account here:

94 – Stefania Serafin – AAUcph

Professor and mom; sonic Interaction design, VR/AR http://melcph.create.aau.dk and https://smc.aau.dk Tw. followers: 1000, LI followers: 1980, TwiLi index: 9.89

Follow Stefania Serafin’s Twitter account here:

95 – Niels Brügger – Aarhus

Internet research, web history, media studies, Digital Humanities. Professor, Aarhus University, in Media studies. Managing Ed of Internet Histories Tw. followers: 2291, LI followers: 863, TwiLi index: 9.87

Follow Niels Brügger’s Twitter account here:

96 – Lone Koefoed Hansen – Aarhus

associate prof in digital art & design @AarhusUni. Feminist mind and curious brain. Editor of @AUforsker. Eng+Danish. When in doubt, assume good faith. She/her. Tw. followers: 3893, LI followers: 555, TwiLi index: 9.86

Follow Lone Koefoed Hansen’s Twitter account here:

97 – Helle Rabøl Hansen – Aarhus

Cand. jur. P.hd. Postdoc/DPU. Tilknyttet NO!SE. Tw. followers: 665, LI followers: 3092, TwiLi index: 9.86

Follow Helle Rabøl Hansen’s Twitter account here:

98 – Bertil F. Dorch – SDU

Astrophysicist, Library Director and Associate Professor @ SDU, sci fi nerd, karate-do, former President of the Danish Research Library Association (2014-2020) Tw. followers: 995, LI followers: 1901, TwiLi index: 9.83

Follow Bertil F. Dorch’s Twitter account here:

99 – Theresa Scavenius – AAU

PhD, forsker i klimapolitik og demokrati på AAU. Foredragsholder og klimaformidler. theresascavenius@gmail.com Tw. followers: 1481, LI followers: 1236, TwiLi index: 9.81

Follow Theresa Scavenius’ Twitter account here:

100 – Stine Ejsing-Duun – AAU

Associate professor. Design as modes of inquiry. Design thinking in education. Computational thinking. Gender & Tech. Play. Games. Creativity. Tinkering. Tw. followers: 1090, LI followers: 1667, TwiLi index: 9.79

Follow Stine Ejsing-Duun’s Twitter account here:

101 – Andreas Roepstorff – Aarhus

Professor, Aarhus University. See also @interact_minds centre and my Danish tweets @androrff Tw. followers: 1962, LI followers: 931, TwiLi index: 9.78

Follow Andreas Roepstorff’s Twitter account here:

102 – Jeremy Morris – Aarhus

I write ethnographically about Russia and other things. Безродный космополит и разночинец. Associate Prof. Global Studies @AarhusUni. Tw. followers: 2344, LI followers: 780, TwiLi index: 9.75

Follow Jeremy Morris’ Twitter account here:

Does your department, faculty or university need to boost the international impact and career of your researchers? Here is more about my courses in social media for researchers. See other Mike Young Academy services here.

Copenhagen scientists – the top 100 on social media in 2020

Who are the most popular scientists on Twitter and LinkedIn in the Copenhagen region?

My own TwiLi Index ranks scientists based on their follower numbers. I now release the 2020 edition, based on active scientists and researchers in the Greater Copenhagen/Øresund region. A separate index for Denmark is here. Since I launched the index in 2019, it has been reviewed in several publications like here in CBS Wire. Some in the research community point to its usefulness as one of many measures of researcher success that supplement bibliometric scores, citations, and educational activities.

This index covers the wider research hub of Copenhagen (including Roskilde, Lyngby) and the Swedish side of the Øresund (Lund, Malmö)

My plan was originally to tweak the algorithm this year to include measures of ‘engagement’ or activity on the two platforms. But these adjustments are not ready yet, so I am releasing two 2020 rankings (Greater Copenhagen and Denmark) with the exact same methodology as the 2019 index. As a positive side effect, this enables comparison with the 2019 tables, so scientists can see whether they are trending up, or down! There are now 100 scientists on the ranking. Here is the original post explaining the methodology. Many scientists use social media to communicate their own research and network with other scientists. The platforms extend their reach, let them discuss research with international peers, and serve as a catalyst for inspiration in the research process. Scientists and researchers are often supported in this by university institutions as they each strive to improve their own brand among stakeholders, other scientists and institutions, and the wider public. Social media like Twitter and LinkedIn are the platforms of choice for researchers and scientists, as they, unlike other platforms, let them focus their professional, academic interactions with niche audiences in highly specialized fields throughout the world. The TwiLi Index ranking is calculated using an algorithm based on the raw numbers of Twitter followers and LinkedIn followers (note, not connections, but followers!).

To those who already have followers, more shall be given…

If you are a part of the Copenhagen science and research community, the ranking offers the added bonus that it shows you who to follow, just because, apparently, everyone else is! And so the index can’t help but reinforce the Matthew effect that we already know from the Good Book: To those who already have followers, more shall be given… I have written about the methodology of my ranking here. The TwiLi Index is pronounced like ‘twilight’ without a ‘t’.

Are you not on the list? This is the second time I try to map out the social media field of scientists and researchers in Copenhagen. It is partly based on manually extracted data (see methodology here) and I may have missed a few active scientists and researchers who have large followings. If you know someone who should be on this list, (maybe you!), please write below in the comments, or write to mike@mikeyoungacademy.dk. Updated, final, 2020 rankings will be released at the end of September 2020.

The 2020 TwiLi Index for Greater Copenhagen

Here are the top 100 Copenhagen scientists on social media as ranked on my TwiLi index! The data was collected August 2020. Yes you DO want to read about the methodology of the TwiLi Index here!

1 – Alireza Dolatshahi-Pirouz – DTU

Assoc. Prof at DTU Health (Denmark), #StemCellBioengineering #FlexibleMaterials #FlecoIonics #TissueEngineering #Biomaterials #Cyborganics# Tw. followers: 4804, LI followers: 26452, TwiLi index: 16.28 Follow Alireza Dolatshahi-Pirouz’s Twitter account here:

2 – Finn Tarp – UCPH

Danish Professor of Development Economics at @uni_copenhagen🇩🇰, coordinator of @DERG_DK and former Director of @UNUWIDER🇺🇳 (2009-2018). #DERGDK Tw. followers: 27156, LI followers: 2929, TwiLi index: 15.37 Follow Finn Tarp’s Twitter account here:

3 – Marcel Bogers – UCPH

#OpenInnovation; Professor @uni_copenhagen; @GarwoodCenter #Fellow @BerkeleyHaas; @webofscience #HighlyCited2019; PhD @EPFL; MSc @TUeindhoven — RT≠endorsement Tw. followers: 9433, LI followers: 3953, TwiLi index: 14.30 Follow Marcel Bogers’s Twitter account here:

4 – Kristian Thorborg – UCPH

Professor of Orthopedic and Sports PT Copenhagen University #ucph Tw. followers: 15800, LI followers: 1901, TwiLi index: 13.77 Follow Kristian Thorborg’s Twitter account here:

5 – Marlene Wind – UCPH

Professor in European Politics and Law, Director of CEP (Centre of European Politics). Prof at iCourts, Centre of Excellence for international Courts. Tw. followers: 8111, LI followers: 2201, TwiLi index: 13.07 Follow Marlene Wind’s Twitter account here:

6 – Nicolai Foss – CBS

Management Professor, Scribbler Tw. followers: 3173, LI followers: 5650, TwiLi index: 13.14 Follow Nicolai Foss’ Twitter account here:

7 – Henning Langberg – UCPH

Direktør InnovationPLUS @Rigshospitalet – vi har noget at tilbyde verden. Professor https://t.co/OXr0GnLVVM. KU. Foredrag om innovation ☎️ 26127913, ♥️@FCBarca Tw. followers: 2024, LI followers: 8044, TwiLi index: 12.91 Follow Henning Langberg’s Twitter account here:

8 – Jesper Juul – KADK

Video game theorist. Author of Handmade Pixels: Independent Video Games and the Quest for Authenticity. Tw. followers: 7576, LI followers: 2059, TwiLi index: 12.86 Follow Jesper Juul’s Twitter account here:

9 – Tobias Denskus – Malmö

Senior Lecturer Communication for Development @mahcomdev, @MalmoUniversity, Sweden Tw. followers: 4590, LI followers: 2722, TwiLi index: 12.58 Follow Tobias Denskus’s Twitter account here:

10 – Pernille Bærendtsen – CBS

PhD Fellow @cbscph | MA African Studies | fmr journalist & dev. worker | ♡ #Balkans #Africa | Part of @EveryHumanTZ @globalvoices @thekangabook @timbuktufonden Tw. followers: 7761, LI followers: 1555, TwiLi index: 12,42 Follow Pernille Bærendtsen’s Twitter account here:

11 – Brian Vad Mathiesen – AAUcph

Professor of #SmartEnergySystems + 100% #RenewableEnergy #SDG7|Prog Director MSc #SustainableCities|@HeatRoadmapEU @ReInvestEU @4DHresearch|Own opinions Tw. followers: 5645, LI followers: 1936, TwiLi index: 12.33 Follow Brian Vad Mathiesen’s Twitter account here:

12 – Carsten Rahbek – UCPH

Professor & Director of Center for Macroecology, Evolution and Climate, Univer of Copenhagen. I tweet on #nature, #biodiversity, #climatechange, #SDG & #science Tw. followers: 5196, LI followers: 1864, TwiLi index: 12.15 Follow Carsten Rahbek’s Twitter account here:

13 – Sune Auken – UCPH

#Genre researcher, cheerleader, content accumulator, daily reminder, Grundtvig scholar. Pastor’s wife. #ClimateChange. #Presidementia #RAK #Præstekone Tw. followers: 15200, LI followers: 792, TwiLi index: 12.13 Follow Sune Auken’s Twitter account here:

14 – Kai Hockerts – CBS

Professor of Social Entrepreneurship, Copenhagen Business School (CBS) Tw. followers: 1843, LI followers: 5162, TwiLi index: 12.13 Follow Kai Hockerts’ Twitter account here:

15 – Rebecca Adler-Nissen – UCPH

Professor of Political Science • International Relations in Theory and Practice • EU • Diplomacy • Digital Technologies • Social Media @CPH_SODAS @KuSamf Tw. followers: 6030, LI followers: 1591, TwiLi index: 12.11 Follow Rebecca Adler-Nissen’s Twitter account here:

16 – Ravinder Kaur – UCPH

New Book: Brand New Nation (Stanford, Aug 2020) Tw. followers: 1739, LI followers: 5132, TwiLi index: 12.02 Follow Ravinder Kaur’s Twitter account here:

17 – David Budtz Pedersen – AAUcph

Professor of Science Communication (mso), Humanomics Research Centre, Aalborg University. Tweets abt #scipolicy #scicomm and #impact of Research and Technology Tw. followers: 3116, LI followers: 2761, TwiLi index: 12.02 Follow David Budtz Pedersen’s Twitter account here:

18 – Roslyn Layton – AAUcph

Evidence-based Tech Policy. Aalborg University Copenhagen. @ChinaTechThreat. Strand Consult. Tw. followers: 2695, LI followers: 2976, TwiLi index: 11.91 Follow Roslyn Layton’s Twitter account here:

19 – Kimberly Nicholas – LUND

Sustainability Scientist @lunduniversity. #climate solutions; sustainable land, food, & wine; flyingless. Author, UNDER THE SKY WE MAKE (2021, @PutnamBooks). Tw. followers: 7387, LI followers: 1169, TwiLi index: 11.87 Follow Kimberly Nicholas’ Twitter account here:

20 – Hakim Abdi – LUND

Postdoc in satellite🛰️ data science at @CEC_Lund | A/Editor @RSECJournal | Savannas & drylands🌿, drought impacts♨️, machine learning👨🏾💻| Birds & Birding🐦 Tw. followers: 6724, LI followers: 1253, TwiLi index: 11.86 Follow Hakim Abdi’s Twitter account here:

21 – Lars L. Andersen – National Research Centre for the Working Environment

Professor | Pain | Healthy Ageing | Work Environment | SeniorWorkingLife | Exercise Physiology | Strength Training | Speaks 🇺🇸 🇪🇸 🇩🇰 | Views are my own Tw. followers: 2827, LI followers: 2592, TwiLi index: 11.78 Follow Lars L. Andersen’s Twitter account here:

22 – Mikkel Flyverbom – CBS

Author of ‘The Digital Prism’, shortlisted for Academy of Management Book Award, 2020. Professor and Academic Director at Copenhagen Business School +4538153375 Tw. followers: 1749, LI followers: 4231, TwiLi index: 11.76 Follow Mikkel Flyverbom’s Twitter account here:

23 – Akos T. Kovacs – DTU

DTU Professor at DTU Bioengineering – Bacterial Biofilms, Laboratory Evolution, Sociomicrobiology, Bacteria-Fungi interaction; Senior Editor of ‘Biofilm’ (gold #OA) Tw. followers: 7373, LI followers: 983, TwiLi index: 11.58 Follow Akos T. Kovacs’ Twitter account here:

24 – Rasmus Elling – UCPH

Iran, History, Sociology // Assoc. Prof. @uni_copenhagen @UrbanGlobal // Author, ‘Minorities in Iran’, ‘Irans Moderne Historie’; https://t.co/pg8srvpJgo Tw. followers: 6691, LI followers: 1056, TwiLi index: 11.57 Follow Rasmus Elling’s Twitter account here:

25 – Barbara Plank – ITU

Associate Professor in Natural Language Processing (NLP), ITU, Denmark #NLProc Tw. followers: 4057, LI followers: 1583, TwiLi index: 11.55 Follow Barbara Plank’s Twitter account here:

26 – Katherine Richardson – UCPH

Prof. in Biol. Oceanography, Leader Sustainability Science Centre, Univ. Copenhagen Tw. followers: 1875, LI followers: 3328, TwiLi index: 11.53 Follow Katherine Richardson’s Twitter account here:

27 – Kresten Lindorff-Larsen – UCPH

Protein and coffee lover, professor of biophysics and sudo scientist at the #LinderstrømLang Centre for Protein Science @uni_copenhagen 🇩🇰 #PRISM #BRAINSTRUC Tw. followers: 3093, LI followers: 1933, TwiLi index: 11.47 Follow Kresten Lindorff-Larsen’s Twitter account here:

28 – Peter Kurrild-Klitgaard – UCPH

Professor of Political Science, newspaper columnist & wanna-be Prince of DarknessTw. followers: 3606, LI followers: 1672, TwiLi index: 11.47 Follow Andreas Wieland’s Twitter account here:

29 – Andreas Wieland – CBS

Associate Professor of Supply Chain Management @CBScph, read my blog: https://t.co/w15719gXJy, views here don’t reflect CBS #Resilience #SupplyChainManagement Tw. followers: 1171, LI followers: 5432, TwiLi index: 11.46 Follow Andreas Wieland’s Twitter account here:

30 – Mikkel Vedby Rasmussen – UCPH

Tweets about a world in the making – in English as well as på dansk. Dean of Faculty of Social Science at University of Copenhagen. RTs not endorsements Tw. followers: 3156, LI followers: 1754, TwiLi index: 11.35 Follow Mikkel Vedby Rasmussen’s Twitter account here:

31 – Mi Lennhag – LUND

“Political Scientist @LundUniversity Sweden & freelance journalist. Focus: Post-Soviet area, Swedish politics, EU, military, corruption. Tweets: 🇸🇪🇬🇧🇩🇪🇷🇺🇺🇦🇵🇱🇩🇰” Tw. followers: 10907, LI followers: 635, TwiLi index: 11.32 Follow Mi Lennhag’s Twitter account here:

32 – Christian Bueger – UCPH

Professor of International Relations, research on #maritimesecurity, #bluecrime, #piracy, #practicetheory, #mauritiusoilspill @safeseas1 Tw. followers: 1427, LI followers: 3611, TwiLi index: 11.23 Follow Christian Bueger’s Twitter account here:

33 – Cristina Legido-Quigley – Steno

Scientist 👩🏻🔬 @StenoDiabetes @KingsCollegeLon #Metabolomics #Lipidomics 🧠brain & liver health 🔎molecular data #dementia #diabetes T2DM✨personal views Tw. followers: 2871, LI followers: 1612, TwiLi index: 11.09 Follow Cristina Legido-Quigley’s Twitter account here:

34 – Carlos Henríquez Olguin – UCPH

Ph.D., PostDoc at Section of Molecular Physiology- NEXS, University of Copenhagen| #Myotwitter #CellBiology #ExerciseMetabolism #InsulinAction #RedoxSignaling | Tw. followers: 1972, LI followers: 2292 , TwiLi index: 11.07 Follow Carlos Henríquez Olguin’s Twitter account here:

35 – Louise Bringselius – LUND

Docent i organisation vid Lunds universitet. Älskar forskning. Kolumnist i Sydsvenskan. Fd forskningsledare i Tillitsdelegationen. Pol oberoende. Privata tw. Tw. followers: 1654 , LI followers: 2670, TwiLi index: 11.03 Follow Louise Bringselius’ Twitter account here:

36 – Pedro Oliveira – CBS

Professor mso Copenhagen Business School @CBScph| Gulbenkian Chair Professor Nova School of Business & Economics @FCGulbenkian @NovaSBE| Founder @PatientInnov Tw. followers: 973 , LI followers: 4860 , TwiLi index: 11.02 Follow Pedro Oliveira’s Twitter account here:

37 – Rune Møller Stahl – UCPH

Postdoc in Political Science at Copenhagen Uni. Reseaching Inequality, democracy and capitalism. Bylines at @informeren and @jacobinmag. Tw. followers: 3645, LI followers: 1194, TwiLi index: 10,96268076 Follow Rune Møller Stahl’s Twitter account here:

38 – Pablo Iván Nikel – DTU

Metabolic engineer @DTUBiosustain · Head @LabNikel · Coordinator @fonia_sin · @F1000 board · Eager #traveler, #opera fan · Views my own (who else’s?) #SynBio Tw. followers: 1894, LI followers: 1968, TwiLi index:10.80 Follow Pablo Iván Nikel’s Twitter account here:

39 – María Escudero Escribano – UCPH

Assistant Professor @uni_copenhagen, leading @NanoElectrocat. Co-PI @HEAcatalysis. Chair @DanECSoc. Electrochemistry, Energy, Sustainability. Diversity. She/her Tw. followers: 2728, LI followers: 1346, TwiLi index: 10.76 Follow María Escudero Escribano’s Twitter account here:

40 – Michael Krona – Malmö

Media Scholar and Assistant Professor at @MalmoUniversity. Works on Islamic State propaganda. Co-editor and author of “The Media World of ISIS” (2019) Tw. followers: 6085 , LI followers: 687 , TwiLi index: 10.74 Follow Michael Krona’s Twitter account here:

41 – Isabelle Augenstein – UCPH

Associate Professor @CopeNLU @uni_copenhagen. Formerly @ucl_nlp, @SheffieldNLP. AI, Natural Language Processing, Machine Learning Tw. followers: 6530 , LI followers: 623, TwiLi index: 10.67 Follow Isabelle Augenstein’s Twitter account here:

42 – Carl-Johan Dalgaard – UCPH

Professor of economics at the University of Copenhagen. Chairman of the Danish Economic Councils (“overvismand”). Tw. followers: 2817, LI followers: 1218, TwiLi index: 10.65 Follow Carl-Johan Dalgaard’s Twitter account here:

43 – Sebastian Risi – ITU

Research: AI, Neuroevolution, Artificial Life, Hybrid Intelligence, ML, Games, Robots. Associate Professor, ITU Copenhagen. Co-founder of https://t.co/MHwPXADC3S Tw. followers: 3838, LI followers: 923, TwiLi index: 10.63 Follow Sebastian Risi’s Twitter account here:

44 – Stefano Ponte – CBS

Prof of IPE @CBScph | Director @cbdsCBS | Author of Business, Power and Sustainability | GlobalValueChains | Africa | Biz & Development | personal views Tw. followers: 2074 , LI followers: 1599 , TwiLi index: 10.63 Follow Stefano Ponte’s Twitter account here:

45 – Anders Perner – UCPH

“Clinical professor Intensive Care Rigshospitalet UCPH Trialist Collaboration for Research in Intensive Care – CRIC PI #6S #TRISS #CLASSIC trials #sepsis #ICU” Tw. followers: 2853 , LI followers: 1151, TwiLi index: 10.58 Follow Anders Perner’s Twitter account here:

46 – Roberto Flore – DTU

Manager of DTU SKYLAB FOODLAB / I have a vision and i’m on a journey / Hands-on future of food, Food-tech, innovation and sustainability. SDG champion Tw. followers: 1679, LI followers: 1882 , TwiLi index: 10.56 Follow Roberto Flore’s Twitter account here:

47 – Miguel Sicart – ITU

play scholar, among other things. He/Him Tw. followers: 3408, LI followers: 915, TwiLi index: 10.47 Follow Miguel Sicart’s Twitter account here:

48 – Frederik Hjorth – UCPH

TT assistant professor at #polscicph @uni_copenhagen • @CPH_SODAS hangaround • @DigDemLab fellow • dad • occasional tweets in Danish Tw. followers: 3236, LI followers: 945, TwiLi index: 10.45 Follow Frederik Hjorth’s Twitter account here:

49 – Anja C. Andersen – UCPH

Niels Bohr Institute Tw. followers: 1508, LI followers: 1931, TwiLi index: 10,45 Follow Anja C. Andersen’s Twitter account here:

50 – Marin Jovanovic – CBS

Assistant Professor at Copenhagen Business School @CBScph Research on #digitaltransformation #businessmodels #AI #platforms #ecosystems Tw. followers: 969, LI followers: 3131, TwiLi index: 10.44 Follow Marin Jovanovic’s Twitter account here:

51 – Sune Lehmann – DTU

Your friendly neighborhood suneman Tw. followers: 2942, LI followers: 1005 , TwiLi index: 10,41732246 Follow Sune Lehmann’s Twitter account here:

52 – Jacob Taarup-Esbensen – UCC

Associate Professor, PhD, at University College Copenhagen. Specialised in Business continuity and risk management with a keen interest in the Arctic. Tw. followers: 3121, LI followers: 943, TwiLi index: 10.40 Follow Jacob Taarup-Esbensen’s Twitter account here:

53 – Ton Falqués – LUND

Bioquímic codinenc expatriat a Suècia. Fent ciència a @lunduniversity. De tant en tant xerro per @onacodinenca i vibro amb el @chpsantfeliu. Opinions personals. Tw. followers: 2481 , LI followers: 1140, TwiLi index: 10.38 Follow Ton Falqués’ Twitter account here:

54 – Luke Patey -DIIS

Author of ‘How China Loses’ https://t.co/05tjMautkM & ‘The New Kings of Crude’. Senior researcher @diisdk & @OxfordEnergy. Tw. followers: 2378, LI followers: 1143, TwiLi index: 10.33 Follow Luke Patey ‘s Twitter account here:

55 – Kes McCormick – LUND

Associate Professor @IIIEElund Honorary Fellow @MSSImelb Working with #sustainability #cities #governance #innovation #climate Coordinating @sharing_sweden Tw. followers: 1363, LI followers: 1966, TwiLi index: 10.33 Follow Kes McCormick’s Twitter account here:

56 – Andreas Rasche – CBS

#Professor at Copenhagen Business School @CBScph @cbsCSR I Visiting Professor Stockholm School of Economics @handels_sse @misum_sse I #CSR #sustainability Tw. followers: 1093, LI followers: 2448, TwiLi index: 10.30 Follow Andreas Rasche’s Twitter account here:

57 – Abubakar Isa Adamu – DTU

Research Scientist- Tryin to see somethin I cannot find (d other way around is also correct)#Nanotechnology• PhD Candidate•Freelance writer• Messing with Poetry Tw. followers: 4880, LI followers: 618, TwiLi index: 10.30 Follow Abubakar Isa Adamu’s Twitter account here:

58 – Susana Borras – CBS

Professor of #innovation & governance at @CBScph, Denmark. Tweeting about #scipolicy #impact #GlobalEd & on politics. Blogging: https://t.co/n5g9ieczoz Tw. followers: 1251, LI followers: 2009, TwiLi index: 10.23 Follow Susana Borras’ Twitter account here:

59 – Michael Linden-Vørnle – DTU

Astrophysicist and Chief Adviser at the National Space Institute in Denmark. My main interests are cosmology, astrobiology, satellite infrastructure and drones. Tw. followers: 1449, LI followers: 1715, TwiLi index: 10.23 Follow Michael Linden-Vørnle’s Twitter account here:

60 – Timo Minssen – UCPH

Innovation Law Prof. @uni_copenhagen @lunduniversity, @CeBIL_Center Director, X-officio Advisor, Dad & Blues🎸 #AI #Bio #pharma #HealthLaw #IP #Data #Regulation Tw. followers: 769 , LI followers: 3437, TwiLi index: 10.21 Follow Timo Minssen’s Twitter account here:

61 – Maysam Behravesh – LUND

PhDing @LundUniversity • Analyst @GulfStateAnalyt • Intelligence analyst & security policy advisor (Iran, 2008-2010) • @ForeignAffairs @ForeignPolicy @Reuters.. Tw. followers: 6234, LI followers: 488, TwiLi index: 10.21 Follow Maysam Behravesh’s Twitter account here:

62 – Henrik Ullum – UCPH

Formand for LVS, professor ved Københavns Universitet, far til fire, kaffenyder og cykeltosse. Brænder for sundhedsvæsnet og sundhedsforskning. Tw. followers: 2376, LI followers: 1051, TwiLi index: 10.20 Follow Henrik Ullum’s Twitter account here:

63 – Maja Horst – UCPH/DTU

“Professor i ansvarlig teknologi på DTU og i forskningskommunikation på Københavns Universitet. Følg mig fagligt på engelsk på @MajahorstI” Tw. followers: 1817, LI followers: 1337, TwiLi index: 10.19 Follow Maja Horst’s Twitter account here:

64 – Asmus Leth Olsen – UCPH

Professor (MSO) in behavioral public administration • University of Copenhagen • #behavioralPA • https://t.co/yusmp8o78X Tw. followers: 4285, LI followers: 629, TwiLi index: 10.17 Follow Asmus Leth Olsen’s Twitter account here:

65 – Henrik Breitenbauch – UCPH

Military Studies/Uni Copenhagen and Atlantic Council. On strategy, security, and social sciences. For freedom, books, and cats. Tw. followers: 1929, LI followers: 1241, TwiLi index: 10.17 Follow Henrik Breitenbauch’s Twitter account here:

66 – Jason Box – GEUS

ice climatologist at Geological Survey of Denmark and Greenland, contemplating Greenland, Arctic and global climate issues. Views here my own. 🙂 Tw. followers: 18242, LI followers: 241, TwiLi index: 10.17 Follow Jason Box’ Twitter account here:

67 – Helle Malmvig – DIIS

Senior Researcher @DIISDk, columnist @Weekendavisen, @SOAS alumna, Middle East international politics, Levant, visual art, humour & resistance Tw. followers: 2286, LI followers: 1059, TwiLi index: 10.16 Follow Helle Malmvig’s Twitter account here:

68 – Gürdal Şahin – LUND

MD, PhD. Neurologist and neuroscientist. Headache and movement disorders specialist. Creative thinker, innovator, bibliophilic. Tw. followers: 4565, LI followers: 595, TwiLi index: 10.16 Follow Gürdal Şahi’s Twitter account here:

69 – Ruth Mottram – DMI

“Climate scientist and glaciologist @dmidk, working on Greenland, Arctic and Antarctic climate and ice 🇪🇺 🇩🇰 🇬🇧 Views my own but freely shared.” Tw. followers: 8133, LI followers: 388, TwiLi index: 10.13 Follow Ruth Mottram’s Twitter account here:

70 – Rasmus Corlin Christensen – CBS

Political economist @CBScph, research associate @ICTDtax, researching international taxation and professions Tw. followers: 3569, LI followers: 695, TwiLi index: 10.10 Follow Rasmus Corlin Christensen’s Twitter account here:

71 – Andreas Bergh – LUND

“Välfärdsforskare och föreläsare, Lunds universitet & IFN. Författare till “”Två filter – Varför du har fel om nästan allt, men ändå inte vill ändra dig””.” Tw. followers: 6020, LI followers: 460, TwiLi index: 10.07 Follow Andreas Bergh’s Twitter account here:

72 – Mikael Rask Madsen – UCPH

Professor of law and Director of iCourts, Centre of Excellence for International Courts, Faculty of Law, University of Copenhagen Tw. followers: 1617, LI followers: 1354, TwiLi index: 10.05 Follow Mikael Rask Madsen’s Twitter account here:

73 – Christina Gravert – UCPH

Assistant Professor in Economics at @uni_copenhagen & @CEBI_UCPH | Co-Founder of @impactually | nudging | behavioral economics | evidence-based policy Tw. followers: 1927, LI followers: 1129, TwiLi index: 10.03 Follow Christina Gravert’s Twitter account here:

74 – Ove Christensen – PH Absalon

Historian of Ideas. Educational Researcher and teacher educator @ #PHAbsalon #SocialLearning, #EdResearch #PLC ‘Bildung’ and #SoMe #skolechat #EdCamp #EdcampDK Tw. followers: 3160, LI followers: 732, TwiLi index: 10,03 Follow Ove Christensen’s Twitter account here:

75 – Natalie Schluter – ITU

“#NoJusticeNoPeace Senior Research Scientist at Google Brain, and Associate Professor at IT University, Copenhagen” Tw. followers: 3443, LI followers: 673, TwiLi index: 10.01 Follow Natalie Schluter’s Twitter account here:

76 – Julian Nowag – LUND

Associate Prof in #EULaw focus #CompetitionLaw @LawFaculty @lunduniversit, associate @OxfordCCLP & managing editor @OUP ’s JAE – on #law, #EULaw & #antitrust Tw. followers: 1099, LI followers: 1922, TwiLi index: 9,99 Follow Julian Nowag’s Twitter account here:

77 – Holger Sandte – DIS

Economist | Lecturer at DIS Copenhagen | European with a 🇩🇪 passport living in 🇩🇰. RT = Read This. Like means like or bookmark. Tw. followers: 2081, LI followers: 994, TwiLi index: 9.95 Follow Holger Sandte’s Twitter account here:

78 – Carmelo Cennamo – CBS

Professor @CBScph | Director Digital Markets Competition Forum | Platform economy, Platform markets, Ecosystems, Digital transformation, Competition Tw. followers: 1137 , LI followers: 1749 , TwiLi index: 9.91 Follow Carmelo Cennamo’s Twitter account here:

79 – Stefania Serafin – AAUcph

Professor and mom; sonic Interaction design, VR/AR http://melcph.create.aau.dk and https://smc.aau.dk Tw. followers: 1000, LI followers: 1980, TwiLi index: 9.89 Follow Stefania Serafin’s Twitter account here:

80 – Theresa Scavenius – AAUcph

PhD, forsker i klimapolitik og demokrati på AAU. Foredragsholder og klimaformidler. theresascavenius@gmail.com Tw. followers: 1481, LI followers: 1236, TwiLi index: 9.82 Follow Theresa Scavenius’ Twitter account here:

81 – Stine Ejsing-Duun – AAUcph

Associate professor. Design as modes of inquiry. Design thinking in education. Computational thinking. Gender & Tech. Play. Games. Creativity. Tinkering.Tw. followers: 1090, LI followers: 1667, TwiLi index: 9.79 Follow Stine Ejsing-Duun’s Twitter account here:

82 – Daniela DeBono – Malmö

Tweets and lectures on #migration, #asylum #human rights #borders #justice #migrantreturns. Research on irregularised migration at #EU borders & #Mediterranean. Tw. followers: 1160, LI followers: 1550, TwiLi index: 9.78 Follow Daniela DeBono’s Twitter account here:

83 – Johan Farkas – Malmö

PhD Student. Author of ‘Post-Truth, Fake News and Democracy’ (https://t.co/MsIN1TKdHK). @MalmoUniversity. Full texts of my work: https://t.co/rG7LnsesxT Tw. followers: 2978, LI followers: 649, TwiLi index: 9.77 Follow Johan Farkas’ Twitter account here:

84 – David Lusseau – DTU

Professor of marine sustainability @DTUtweet | #SDG | socioecological models | blue economy | Conseiller des Français de l’étranger @UDI_off | my own views Tw. followers: 2105, LI followers: 849, TwiLi index: 9.74 Follow David Lusseau’s Twitter account here:

85 – Joshka Wessels – Malmö

Visual anthropologist/human geographer #Syria #Sudan #Media #Migration #Water #Environment @MahComDev Author of the book ‘Documenting Syria’ @BloomsburyBooks Tw. followers: 1399, LI followers: 1210, TwiLi index: 9.70 Follow Joshka Wessels’ Twitter account here:

86 – Rasmus Dahlberg – DTU

Defence Academy Researches #disaster #catastrophe #emergencies #civilmilitaryrelations #resilience #militaryhistory #complexity #emergencymanagement #warstudies Tw. followers: 710, LI followers: 2454, TwiLi index: 9.67 Follow Rasmus Dahlberg’s Twitter account here:

87 – James Pamment – LUND

Research: strategic communication, diplomacy & counter-influence. Lund University & Carnegie Endowment for International Peace. Tweets ≠ anything Tw. followers: 1593, LI followers: 1043, TwiLi index: 9.67 Follow James Pamment’s Twitter account here:

88 – Kalle Johannes Rose – CBS

Asst. Prof. at @CBSLAW2 researching #moneylaundering, #compliance and #sustainable economy/finance #FightFinancialCrime Tw. followers: 1392, LI followers: 1183, TwiLi index: 9.66 Follow Kalle Johannes Rose’s Twitter account here:

89 – Per Mickwitz – LUND

Director & Professor at The International Institute for Industrial Environmental Economics (IIIEE) at Lund University Tw. followers: 1590, LI followers: 976, TwiLi index: 9.57 Follow Per Mickwitz’ Twitter account here:

90 – Sílvia Fornós – ITU

#PhD @ITUkbh Center for Computer Games Research🎮@CHARMINGH2020 @MSCActions 🌍#GameDesign #GameDev #AR and #VR for #STEAM. Previously @Nintendo @SquareEnix Tw. followers: 1001, LI followers: 1544, TwiLi index: 9.57 Follow Sílvia Fornós’ Twitter account here:

91 – Thomas Bandholm – UCPH

#ucph Professor of Clinical Exercise Physiology & Rehabilitation @PhysMed_CPH (PMR-C). Author of the PREPARE Trial guide (#openaccess): http://bit.ly/2yuPE51 Tw. followers: 2159, LI followers: 696, TwiLi index: 9.48 Follow Thomas Bandholm’s Twitter account here:

92 – Caterina Doglioni – LUND

Researcher at the @ATLASexperiment at @CERN, from @lunduniversity. Archbishop of Gantterbury. She/her. Tweets my own unless contributed by garden birds. Tw. followers: 2091, LI followers: 715, TwiLi index: 9.48 Follow Caterina Doglioni’s Twitter account here:

93 – Mikkel Jarle Christensen – UCPH

Sociology & criminal justice beyond the state. Principal Investigator of #JustSites (funded by @ERC_research), Chair @justice360cost, professor WSR @iCourts_jur Tw. followers: 1457, LI followers: 981, TwiLi index: 9.47 Follow Mikkel Jarle Christensen’s Twitter account here:

94 – Kasper Hornbæk – UCPH

Researcher in human-computer interaction @ Uni Copenhagen Tw. followers: 1381, LI followers: 1032, TwiLi index: 9.47 Follow Kasper Hornbæk’s Twitter account here:

95 – Maria Nilsson – LUND

“Archaeologist, PhD, Lund University Marie Curie Fellow Director Gebel el Silsila Project @natgeo explorer, @ExplorersClub fellow, @pastpreservers presenter” Tw. followers: 2129, LI followers: 696, TwiLi index: 9.47 Follow Maria Nilsson’s Twitter account here:

96 – Dolores Romero Morales – CBS

Professor in Operations Research at Copenhagen Business School, in love with Sevilla, Betis enthusiast Tw. followers: 644, LI followers: 2258, TwiLi index: 9.43 Follow Dolores Romero Morales’ Twitter account here:

97 – Signe Cold-Ravnkilde – DIIS

Senior Researcher at @diis.dk security and development politics, peace and conflict in Africa/Sahel. Tw. followers: 1008, LI followers: 1350, TwiLi index: 9,41 Follow Signe Cold-Ravnkilde’s Twitter account here:

98 – Thomas Bjarnsholt – UCPH

“Professor at University of Copenhagen and Copenhagen University Hospital Investigating the Role of Biofilms in Chronic Infections” Tw. followers: 1222, LI followers: 1063, TwiLi index: 9.35 Follow Thomas Bjarnsholt’s Twitter account here:

99 – Pernille Bjorn – UCPH

Professor, Computer Science University of Copenhagen, DIKU https://t.co/qzT3OUic3O https://t.co/t6kqwM46AC Tw. followers: 928, LI followers: 1380, TwiLi index: 9.32 Follow Pernille Bjorn’s Twitter account here:

100 – Lene Fischer – UCPH

“Open Source GIS, @QGIS, Point Cloud, UAV pilot, LIDAR. Associate Professor at University of Copenhagen, Forest and Landscape College” Tw. followers: 1780, LI followers: 735, TwiLi index: 9.32 Follow Lene Fischer’s Twitter account here:

101 – Pikka Jokelainen – DTU

SSI President @_SBSP_ | 1st Vice-President WFP | Chair @FINepidemiology | Editor #PAREPI | @ICOPAnhagen2022 | DVM, PhD, Adj. prof. | work @SSI_dk | views mine Tw. followers: 1292, LI followers: 964, TwiLi index: 9.29 Follow Pikka Jokelainen’s Twitter account here:

102 – Andreas Laustsen – DTU

Associate Professor & Biotech Entrepreneur Tw. followers: 517, LI followers: 2599, TwiLi index: 9,2( Follow Andreas Laustsen’s Twitter account here:

103 – Andrew Mazibrada – UCPH

PhD Fellow @jura_ku (Law, U. Copenhagen): AI and cyber, disinformation, human rights, and international law. Sometime SF writer. @SidetrackedMag editor. Tw. followers: 1713, LI followers: 732, TwiLi index: 9.27 Follow Andrew Mazibrada’s Twitter account here:

104 – Bent Petersen – UCPH

Associate Professor in computational Biodiscovery – GLOBE Institute at the University of Copenhagen, UCPH Tw. followers: 772, LI followers: 1607, TwiLi index: 9.26 Follow Bent Petersen’s Twitter account here:

You can compare with the 2019 TwiLi Index for Greater Copenhagen here.

Does your department, faculty or university need to boost the international impact and career of your researchers? Here is more about my courses in social media for researchers. See other Mike Young Academy services here.

The Science Stories podcast – getting people to listen

It is easy to get people to click once. More difficult to get people to listen. And even harder to get people to click on that follow/subscribe button.

I am helping out with a project called Science Stories, a Danish-language podcast series that also airs on local radio. Each episode consists of an interview or talk by a scientist, and covers everything from surviving in outer space, to the cardiac capacities of horses. It is fascinating, informative, well-produced by accomplished Danish journalists, and now has more than 50 episodes that you can scroll through and see here.

Artist’s impression from the video ‘Hera: ESA’s Planetary Defence Mission’ (credit; ESA) and illustration to the podcast episode on Space Safety called ‘It’s only a question of time before the Earth is hit’.

It started up in May last year, and my job is to get the Science Stories podcasts in front of a bigger audience. So far, this has been by working out a social media and distribution strategy, doing a social media workshop for the science journalists, and by organising the different Science Stories’ social media streams, primarily Facebook and Twitter. I have had a small budget for social media advertising.

As a journalist and editor, I know a lot about getting people to click and read. What I did not know much about before I started working on this project was how to get people to click and listen. How do you get other people to click and play or, even better, to click and subscribe to your shows and playlists?

The strategy

At Science Stories, we hope to gain a large and loyal group of listeners. The point of our social media activity is not to lure people into clicking onto a webpage; it is to get curious listeners to voluntarily opt into subscribing and following our podcasts so that they listen to us again, and again. This can be a challenge when most people understandably prefer to avoid clicking on anything – or if they do click, to click in and bounce out, never to come back again.

This has implications for what we post. Given that this is our long-term goal, social media posts always have the purpose of getting followers and subscribers on the podcast platforms where Sound Stories is hosted and played, rather than, say, one-off traffic to our website ScienceStories.dk. When a listener ‘follows’ or ‘subscribes’ to us on a hosted podcast provider like Apple Podcasts (for iPhones), Spotify, or SoundCloud, we are on their phones, available, when they open their podcasts on their daily commute. Listeners can also see new podcasts when they are released, and will often shop around in our backlog of podcasts, depending on the listeners’ interests. This traffic to our older backlog, and returning traffic from our followers, will, we hope, make up a larger and larger portion of our play statistics in the longer term.

How has it gone so far?

Below is a graph showing the development in traffic measured in ‘plays’ of Science Stories’ podcasts in 2019. The traffic is only podcast traffic and does not include listening numbers via our local radio partner. A total of 49 programmes were released between the launch in April 2019 and the end of the year. Science Stories achieved 11,321 plays.

Plays of Science Stories’ podcasts in the period April to December 2019. The graph is based on numbers from the statistics shown on our podcast-host SoundCloud.

The graph looks exponential. And traffic has continued this growth path, through year-end, to the time of writing (January 2020). At some point the graph will drop off and become linear, I expect, as new subscribers cannot be expected to listen to all new programmes, and there is a limit to the number of interested people who can listen.

Here below is one of Science Stories’ podcasts, an English-language interview with Nobel Prize winner Michael Rosbash. You can click and listen:

Our social media posts have mostly been intended to make our followers/subscribers aware of new podcast releases (49 of them in 2019), and to achieve the (difficult) recruitment of new followers and subscribers, preferably directly on their podcast players like Spotify and Apple Podcasts.

After an initial slow pick-up of subscribers and followers, these numbers are now going up, and Science Stories is now gaining a good proportion of its total play traffic from listeners who have chosen to follow/subscribe to us on the main podcast players.

It looks good, but the exponential increase in the number of plays is actually no big surprise to me. Especially for a podcast that’s uploading good, new content at a constant rate, and where older episodes are also gaining new traffic with every new subscriber and follower. Remember, each time a new visitor arrives on the site, or subscribes to a feed, they now have a whole backlog of podcasts that they can listen to. This means that later subscribers, and later website visitors have a higher incentive to listen to a lot of podcast episodes.

I hope we can keep it up!

What we do on each platform

One of the fortunate side effects of our social media activity has been increasing follower numbers on Facebook and Twitter. Our numbers here have been growing, no big revelations here, with 671 following us on Facebook and 531 following us on Twitter at the time of writing.

Our Twitter and Facebook tactics are different, but they both play into the overall strategy of aiming for returning listeners rather than one-off clicks.

If you see this logo, please follow!

We post on both platforms in Danish to a Danish-speaking audience.

In Denmark, Twitter is the preferred platform for scientists, professionals, policymakers, and interest groups. As a platform, it is ideal for making scientists who work in the same field as a specific podcast episode aware of it. For promoted (paid) posts, its algorithms also allow us to target audiences with specific interests like, say, astronomy for podcasts on space. We tag the scientists in our posts to make them aware of programmes that touch on their specific expertise, allowing them to retweet to their followers, who, of course, are already interested in their field.

On Twitter posts (tweets), our programmes can actually be directly embedded. Listeners can start a programme with one click (see image below). This, in effect, turns Twitter into a hosting platform in and of itself, so that our Twitter followers are, for all intents and purposes, a ‘subscriber’ to our feed. Scrolling down our Twitter profile is an easy way for potential listeners to get an overview of what programmes we have to offer.

When podcasts can be embedded directly on a platform, the platform becomes the host. Scrolling down can be the best way to see the offering of episodes.

Facebook is shunned by the elites, and by the young. But it is still the most popular social media platform in Denmark. And it still gets science-interested people to click on the headline, go to the page on a website … and listen. Without regular boosts (advertising of specific posts), the circle of followers on Facebook remains relatively static and localized. For this reason, we have made targeted boosts of the posts that have already proven to perform well organically.

We are also present on LinkedIn, so far without spending a lot of time and energy there, but you are welcome to follow us if you want!

We plan to have a larger presence on YouTube in 2020. Right now, there is a nice set of shorter videos with kitchen science.

More than 70 per cent of traffic to the ScienceStories.dk website comes directly from social media (people clicking on a link that is posted on Facebook or Twitter).

Science Stories organizes a series of small-scale public events called ‘Videnskabssaloner’ or science salons, which are wonderful ways to get out and meet sciencey people if you are in the Copenhagen area. Some of these events can also be seen on our YouTube channel.

Is it working?

I think so.

The idea is to support the growth in the number of plays by convincing listeners to subscribe and follow us on podcast players, rather than to get visits to our own website. The strategy is starting to pay off: A large proportion of our traffic to new programmes now already comes from returning listeners.

So things are going well.

During the course of the Science Stories project, I got valuable advice from marketers like ‘Maggie’ Jane Magaard, and podcasters like Camilla Lærke Lærkesen and Mark Khurana. Thanks guys!

If you understand Danish I recommend you try out one of the podcasts on our list here. Follow us on:

☞ Facebook
Twitter
Apple/iTunes
Spotify
RSS

If you are interested in any of my communication services, you can get an overview here.

Copenhagen scientists – the top 50 on social media in 2019

Who are the most popular scientists in the Greater Copenhagen area?

If you define popularity as ‘social media following’ then the 50 scientists on this new ranking might give you a good idea.

I am proud to present a new Mike Young Academy ranking, using a new methodology. This first iteration focusses on active scientists and researchers in the Greater Copenhagen / Øresund region.

Many scientists embrace the use of social media to disseminate their research, and to network with other scientists. They argue that the platforms extend their reach, let them discuss research with international peers, and serve as a catalyst for inspiration. Scientists and researchers are often supported in this by their affiliated university institutions, that strive to improve their own brand among stakeholders, other scientists and institutions, and the wider public.

Social media platforms like Twitter and LinkedIn are ideal for researchers and scientists, as they make it easy to network with niche audiences in highly specialized fields throughout the world.

This new ranking is calculated from the number of Twitter followers and LinkedIn followers (note, not connections, but followers) and the plan is to update it once a year.

If you scroll down, this article gives you an overview of who you should follow if you want to follow the Copenhagen scientists that everyone else … apparently … is following!

I have written about the methodology of my new ranking, that I have christened the ‘TwiLi Index’ pronounced like ‘twilight’ without a ‘t’, here.

this … gives you an overview of who you should follow if you want to follow the scientists that everyone else … apparently … is following!

Are you not on the list?

This is the first time I try to map out the social media field of scientists and researchers in Copenhagen. It is based on part-manually extracted data (see methodology here) and I may have missed some active scientists and researchers who have large followings. If you know someone who should be on this list, (maybe you!), please write below in the comments, or write to mike@mikeyoungacademy.dk.

My sincere thanks and appreciation go to Lasse Hjorth Madsen, Atlanta Young and Andreas Junge for feedback and help with this project!

The 2019 TwiLi Index (updated)

So here it is. This year’s top 50 Copenhagen scientists on social media as ranked on my TwiLi index! (Latest data collected 31 August – 1 September 2019 – more about the methodology here)

1 – Marcel Bogers – UCPH

Full Professor @ku_ifro @science_ku @uni_copenhagen & Research Fellow @GarwoodCenter @BerkeleyHaas @UCBerkeley — PhD:@EPFL MSc:@TUeindhoven — RT≠endorsement

Tw. followers: 8880, LI followers: 3526, TwiLi index: 14.01

Follow Marcel Boger’s Twitter account here:

2 – Alireza Dolatshahi – DTU

Asst. Prof DTU Nanotech (Denmark), TEDMED2015 Scholar #StemCellBioengineering#FlexibleMaterials#MobileDisplays#TissueEngineering#Biomaterials#Nanomaterials# 

Tw. followers: 2168, LI followers: 11954, TwiLi index: 13.60

Follow Alireza Dolatshahi’s Twitter account here:

3 – Kristian Thorborg – UCPH

Sportsphysiotherapist, Ass. Professor, Ph.D. Special interest in hip, groin, hamstring and knee injuries. HAGOS developer. @IntFSPT Vice President

Tw. followers: 13900, LI followers: 1567, TwiLi index: 13.24

Follow Kristian Thorborg’s Twitter account here:

4 – Henning Langberg – UCPH

Sundhedsdata – professor (link: http://dr.med) dr.med  KU 🎓og CEO Data Redder Liv CHC💡data, sundhed og kunstig intelligens ☎️ foredrag 26127913 MBA, CBS Excecutive bestyrelsesudd

Tw. followers: 1730, LI followers: 7290, TwiLi index: 12.51

Follow Henning Langberg’s Twitter account here:

5 – Rebecca Adler-Nissen- UCPH

Professor of Political Science. International relations in theory and practice, EU, diplomacy, digital technologies, social media and everything in between…,

Tw. followers: 4854, LI followers: 1441, TwiLi index: 11.65

Follow Rebecca Adler-Nissen’s Twitter account here:

6 – David Budtz Pedersen – AAU

Professor of Impact Studies | Head of Research | Velux Foundation’s Humanomics Research Centre | Aalborg University. Tweets about #scipolicy #impact #SSH

Tw. followers: 2699, LI followers: 2416, TwiLi index: 11.61

Follow David Budtz Pedersen’s Twitter account here:

7 – Sune Auken – UCPH

Ally, cheerleader, content accumulator, supporting cast member. Tweets on #genre and stuff. @Grundtvig scholar; pastor’s wife and father of four. #ClimateChange

Tw. followers: 11100, LI followers: 724, TwiLi index: 11.57

Follow Sune Auken’s Twitter account here:

8 – Hakim Abdi – UCPH

Postdoc in remote sensing. Researching carbon cycle, image classification, landscape ecology, climate & drought impacts | Part-time Birder | Full-time Dad

Tw. followers: 4547, LI followers: 1174, TwiLi index: 11.23

Follow Hakim Abdi’s Twitter account here:

9 – M.V. Rasmussen – UCPH

Tweets about a world in the making – in English as well as på dansk. Teaches strategy and security at University of Copenhagen. RTs not endorsements.

Tw. followers: 2782, LI followers: 1740, TwiLi index: 11.16

Follow M.V. Rasmussen’s Twitter account here:

10 – Ravinder Kaur – UCPH

Histories of Global Transformations in the 20-21st C

Tw. followers: 934, LI followers: 4498, TwiLi index: 10.85

Follow Ravinder Kaur’s Twitter account here:

11- Akos T. Kovacs – DTU

Professor at DTU Bioengineering – Bacterial Biofilms, Laboratory Evolution, Sociomicrobiology, Bacteria-Fungi interaction; Senior Editor of ‘Biofilms’ (gold OA)

Tw. followers: 5391, LI followers: 806 , TwiLi index: 10.85

Follow Akos T. Kovacs’ Twitter account here:

12 – Mikkel Flyverbom – CBS

Professor mso, Director of Digital Transformations Platform & BSc in Digital Management at Copenhagen Business School

Tw. followers: 1103, LI followers: 3330, TwiLi index: 10.72

Follow Mikkel Flyverbom’s Twitter account here:

13 – Carlos Henríquez O. – UCPH

Ph.D, Section of Molecular Physiology- NEXS, University of Copenhagen #ExerciseMetabolism #InsulinAction #RedoxSignaling

Tw. followers: 1603, LI followers: 1984, TwiLi index: 10.57

Follow Carlos Henriquez Olguin’s Twitter account here:

14 – Katherine Richardson – UCPH

Prof. in Biol. Oceanography, Leader Sustainability Science Centre, Univ. Copenhagen

Tw. followers: 1313, LI followers: 2307, TwiLi index: 10.49

Follow Katherine Richardson’s Twitter account here:

15 – Cristina Legido-Quigley – Steno

Scientist. Head of Systems Medicine @StenoDiabetes  A/Prof @KingsCollegeLon #Metabolomics #Lipidomics Chemistry in #Brain
& #Liver 4 Healthy Aging #WomeninSTEM

Tw. followers: 2111 , LI followers: 1422, TwiLi index: 10.49

Follow Cristina Legido-Quigley ‘s Twitter account here:

16 – Jesper Falkheimer – Lund

Director Research, Collaboration, Innovation and Professor in Strategic Communication, Lund University. All tweets are personal.

Tw. followers: 1332, LI followers: 2232, TwiLi index: 10.47

Follow Jesper Falkheimer’s Twitter account here:

17 – Carsten Rahbek – UCPH

Professor and Director of the Center for Macroecology, Evolution and Climate, University of Copenhagen & Professor of Macroecology, Imperial College, London.

Tw. followers: 2066 , LI followers: 1432 , TwiLi index: 10.47

Follow Carsten Rahbek’s Twitter account here:

18 – Rune Møller Stahl – UCPH

Lecturer in Pol.Sci @ Copenhagen Uni. Bylines at @informeren and @jacobinmag. Tweets are never own opinion, always objective truth

Tw. followers: 2590, LI followers: 1092 , TwiLi index: 10.37

Follow Rune Møller Stahl’s Twitter account here:

19 – Michael Christiansen – UCPH

Professor, chief physician. #genomics, #cardiac #psychiatry, #fetal
#publichealth Statens Serum Institut & Copenhagen University. Tweets are mine and only mine.

Tw. followers: 3366, LI followers: 865 , TwiLi index: 10.36

Follow Michael Christiansen’s Twitter account here:

20 – Stephen Woroniecki – Lund

PhD #ClimateChange Adaptation #NatureBasedSolutions & #Justice. Love Sci-fi, electronic music and this pale blue dot ð

Tw. followers: 6742, LI followers: 505, TwiLi index: 10.36

Follow Stephen Woroniecki’s Twitter account here:

21 – Roberto Flore – DTU

Manager of DTU SKYLAB FOODLAB / I have a vision and i’m on a journey / Hands-on future of food, Food-tech, innovation and sustainability. SDG champion

Tw. followers: 1626, LI followers: 1612, TwiLi index: 10.30

Follow Roberto Flore’s Twitter account here:

22 – Mi Lennhag – Lund

Political Scientist @LundUniversity Sweden & freelance journalist.
Focus: Post-Soviet area, Swedish politics, EU, military, corruption.

Tw. followers: 10K, LI followers:  372 , TwiLi index: 10.29

Follow Mi Lennhag’s Twitter account here:

23 – Miguel Sicart – ITU

Associate professor IT university of Copenhagen

Tw. followers: 3185, LI followers: 851, TwiLi index: 10.27

Follow Miguel Sicart’s Twitter account here:

24. Isabelle Augenstein – UCPH

Tenure-track Assistant Professor @CopeNLU @uni_copenhagen. Formerly @uclmr, @SheffieldNLP. AI, Natural Language Processing, Machine Learning

Tw. followers: 4968, LI followers: 577, TwiLi index: 10.21

Follow Isabelle Augenstein’s Twitter account here:

25 – Rasmus Elling – UCPH

Iran, Urban Studies, History, Sociology // Associate Professor @uni_copenhagen @UrbanGlobal // Author of ‘Minorities in Iran’, ‘Irans Moderne Historie’

Tw. followers: 2389, LI followers: 1008, TwiLi index: 10.15

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26 – Pablo Iván Nikel – DTU

Metabolic engineer @DTUBiosustain, head of @LabNikel, coordinator of @fonia_sin, eager traveler, opera fan, views my own (who else’s?) #SynBio #SysBio

Tw. followers: 1298, LI followers: 1687 TwiLi index: 10.05

Follow Pablo Iván Nikel’s Twitter account here:

27 – Susana Borras – CBS

Professor of #innovation & governance at @CBScph, Denmark. Tweeting about #scipolicy #impact #GlobalEd & on politics. Blogging: http://susanaborras.com

Tw. followers: 1135 , LI followers: 1931, TwiLi index: 10.04

Follow Susana Borras’ Twitter account here:

28 – Ove Christensen – UC Absalon

Educational Researcher #EdResearch @ #PHAbsalon #DesignThinking. #SocialLearning,  #PLC ‘Bildung’ and #SoMe #skolechat #edusocmedia #EdCamp #EdcampDK #sumuDK

Tw. followers: 3143, LI followers: 713, TwiLi index: 9.98

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29 – Sune Lehmann – DTU

Your friendly neighborhood suneman

Tw. followers: 2464, LI followers: 827, TwiLi index: 9.90

Follow Sune Lehmann’s Twitter account here:

30 – Maja Horst – UCPH

Professor i forskningskommunikation på Københavns Universitet. Følg mig fagligt på engelsk på @MajahorstI

Tw. followers: 1503,  LI followers: 1161 , TwiLi index: 9.74

Follow Maja Horst’s Twitter account here:

31 – Rasmus Corlin Christensen – CBS

PhD Fellow @CBScph | International Political Economy, Taxation, Professions

Tw. followers: 2973, LI followers: 625, TwiLi index: 9.72

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32 – María Escudero Escribano – UCPH

Assistant Professor of Chemistry @uni_copenhagen, leading @NanoElectrocat. Chair, Danish Electrochem. Soc. Electrochemistry, Catalysis, Energy, Sustainability.

Tw. followers: 1882 , LI followers: 858, TwiLi index: 9.61

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33 – Timo Minssen – UCPH

Prof., Director & Founder of @CeBIL_Center, cross-border roamer, Health & Life Science Law + Blues enthusiast #AI #Bio #pharma #HealthLaw #IP #Data #Econ

Tw. followers: 641, LI followers: 2500, TwiLi index: 9.54

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34 – Stefan K. S-Madsen – CBS

From the terrace to the boardroom and back again I went. Now PhD in sales @CBScph. Millwall, Punk, British style & Liberty.

Tw. followers: 1143, LI followers: 1269 , TwiLi index: 9.49

Follow Stefan K. S-Madsen’s Twitter account here:

35 – Daniela DeBono – Malmö

Lecturer @MalmoUniversity #migration, #asylum #human rights #borders Researcher @EuropeanUni on irregular migration at the southern borders of the EU.

Tw. followers: 979, LI followers: 1465 , TwiLi index: 9.47

Follow Daniela DeBono’s Twitter account here:

36 – Asmus Leth Olsen – GEUS

Professor with special responsibilities in behavioral public administration • University of Copenhagen • #behavioralPA

Tw. followers: 3261 , LI followers: 487  TwiLi index: 9.45

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37 – Niels Poulsen – GEUS

PhD. Geologist. CO2 storage. Married & father. Views here my own.

Tw. followers: 689 , LI followers: 2075, TwiLi index: 9.42

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38 – Stefania Serafin – AAU

Professor in sonic Interaction design at Aalborg University in Copenhagen. From Venice Italy, living in Copenhagen Denmark.

Tw. followers: 809, LI followers: 1705, TwiLi index: 9.40

Follow Stefania Serafin’s Twitter account here:

39 – Thomas Bandholm – UCPH

#ucph Professor of Clinical Exercise Physiology & Rehabilitation @PhysMed_CPH (PMR-C). Author of the PREPARE Trial guide (#openaccess): https://t.co/CY9DjRDrLA,

Tw. followers: 2017, LI followers: 688, TwiLi index: 9.38

Follow Thomas Bandholm’s Twitter account here:

40 – Stine Ejsing-Duun – AAU

Associate professor. Design as modes of inquiry. Researches how tech allows us to  transcend ourselves in everyday spaces providing us with new perspetives.

Tw. followers: 973, LI followers: 1368 , TwiLi index: 9.38

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41 – Per Mickwitz – Lund

From January 2019 Director & Professor at The International Institute for Industrial Environmental Economics (IIIEE) at Lund University

Tw. followers: 1467, LI followers: 888, TwiLi index: 9.34

Follow Per Mickwitz’s Twitter account here:

42 – Sílvia Fornós – ITU

#PhD fellow #GameDesign #GBL @ITUkbh @ccgritu Center for Computer Games Research🎮#Multilingual 🌍@EU_H2020 Game making as STEAM learning st

Tw. followers: 883, LI followers: 1427, TwiLi index: 9.30

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43 – Sahra-Josephine Hjorth – AAU

Co-founder @Canopy_LAB. Faculty at @SUNordic and @singularityu focusing on the Future of Learning. PhD fellow at Aalborg University.

Tw. followers: 600, LI followers: 2127, TwiLi index: 9.25

Follow Sahra-Josephine Hjorth’s Twitter account here:

44 – Johan Farkas – Malmö

PhD Fellow | Digital media, politics, antagonism, propaganda | @MalmoUniversity | Chair of YECREA | Full texts of my work at https://t.co/rG7LnsesxT

Tw. followers: 1994, LI followers: 623 , TwiLi index: 9.23

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45 – Balkan Devlen – UCPH

Assoc. Prof. @uni_copenhagen. Leaders, decision-making, foreign policy, security, forecasting/foresight. On the side: political warfare, AI, evolution.

Tw. followers: 1537, LI followers: 776, TwiLi index: 9.21

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46 – Leon Derczynski – ITU

Scientist: AI, #nlproc, language. British. Currently at IT University of Copenhagen ⇨ @NLPatITU. Prev: U.Sheffield, 南航, Aarhus U, Иннополис, UC San Diego.

Tw. followers: 2250, LI followers: 540, TwiLi index: 9.17

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47 – James Pamment – Lund

Research: strategic communication, diplomacy & counter-influence. Lund University. Tweets ≠ anything

Tw. followers: 1271, LI followers: 876, TwiLi index: 9.14

Follow James Pamment’s Twitter account here:

48 – Kasper Hornbæk – UCPH

Researcher in human-computer interaction @ Uni Copenhagen

Tw. followers: 1117, LI followers: 964, TwiLi index: 9.10

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49 – Niels Buus Lassen – CBS

PhD Fellow, Predictive Modelling with Social Media data, Copenhagen Business School.

Tw. followers: 780, LI followers: 1365, TwiLi index: 9.07

Follow Niels Buus Larsen’s Twitter account here:

50 – Bent Petersen – UCPH

Associate Professor in computational Biodiscovery at Copenhagen University https://t.co/3mSfRTC3gj CEO at @bisonseqtech

Tw. followers: 686 , LI followers: 1548 , TwiLi index: 9.05

Follow Bent Petersen’s Twitter account here:


— Up-and-coming list —


51 – Kristine Samson – Roskilde

urbanist. nomad. theorist. DIY academic. urban design. affective urbanism. activism. artivism. associate professor. performance design. Roskilde University

Tw. followers: 1423 , LI followers: 732, TwiLi index: 9,04

Follow Kristine Samson’s Twitter account here:

52. Leonard Seabrooke – CBS

Professor of International Political Economy at the Copenhagen Business School. Now researching: global tax reform / demographic change / impact of consultants

Tw. followers: 1265 , LI followers: 811, TwiLi index: 9.03

Follow Leonard Seabrooke’s Twitter account here:

53 – Mikkel Jarle Christensen – UCPH

Sociology & criminal law beyond the state. Principal Investigator of #JustSites (funded by @ERC_research), associate professor @iCourts_jur 

Tw. followers: 1219, LI followers: 832, TwiLi index: 9.02

Follow Mikkel Jarle Chr.’s Twitter account here:

54 – Lisbeth Klastrup – ITU

Happy nerd & Digital Culture & Social Media Researcher, IT University, DK. Mostly tweets @ events + research I like.  Writes in both DK and ENG.

Tw. followers: 1622, LI followers: 628, TwiLi index: 8.99

Follow Lisbeth Klastrup’s Twitter account here:

55. Christina Gravert – UCPH

Assistant Professor in Economics at @uni_copenhagen | Founder of @impactually|nudging|behavioral economics | evidence-based policy

Tw. followers: 1233, LI followers: 789, TwiLi index: 8.96

Follow Christina Gravert’s Twitter account here:

56. Mads K. Eberholst – Roskilde

Journalist, lecturer, PhD fellow, social media expert, Roskilde University. Phone +45 297 297 74. GPG-key: 604BC13E

Tw. followers: 909, LI followers: 991, TwiLi index: 8.87

Follow Mads K. Eberholst’s Twitter account here:

Does your department, faculty or university need to boost the international impact and career of your researchers? Here is more about my courses in social media for researchers. See other Mike Young Academy services here.

The strength of weak ties – why researchers use Twitter and LinkedIn

Why do your best opportunities come from your more distant contacts rather than your close friends? If you are a scientist and know the answer to this, the chances are that you use Twitter and LinkedIn.

Think of the job opportunities that you have come across in your career. How did you learn about them? Many are likely to have come from your peripheral acquaintances, and not your closest family and friends.

Why this happens is a profound sociological question, and it has been investigated by network theory for 40+ years ever since Granovetter published a seminal paper on the phenomenon called ‘The Strength of Weak Ties’ in 1973.

social network graph

The weakest link may, in this context, be the most effective. Graph of my own (Mike’s) social network on Linkedin from Socilab.com.

Power of the network

In a PhD and research context, I think that the strength of weak ties can partly explain why Twitter and LinkedIn are preferred over, say, Facebook.

Unlike Facebook, which focusses on deepening the bonds with those people who you already interact with the most, Twitter and LinkedIn tend to systematically extend the periphery of your network, creating many longer, weaker ties in the process. These weaker ties sometimes end in close ones that can end in opportunities. As a PhD these opportunities offer feedback to your own research, improve its reach and quality, and boost your subsequent career.

The strength of weak ties was my starting point for a group of workshops for PhD students that I have just held in Denmark and in Norway. The PhD students were invited to offer their own explanation for the paradox.

One of them suggested that the strength of weak ties could be explained by something so simple as the fact that we are reluctant to mix our business or career opportunities with our close friendships. So we seek opportunities from the weak ties rather than the strong ones.

Lucky links

My own favourite explanation for the phenomenon is that your close friends tend to be clustered around the same interests. Close friends are more like you, and tend to see the same ideas and opportunities. For peripheral contacts, however, this is not the case, allowing these sudden, serendipitous links, or lucky chance meetings, to take place.

This is why it comes as a surprise when you realise that two of your friends know each other from a different context than you.

In the workshops, I had PhD students work out a concept for their own use of Twitter and LinkedIn that exploits this phenomenon. To put it bluntly: The strategy is to concentrate on platforms like Twitter and LinkedIn to extend the periphery of your network, and leave the interaction with close friends to your real life interactions and Facebook.

Tromsø

Twitter and Linkedin, the topic for PhDs at the Faculty of Health in the beautiful Arctic University of Norway, Tromsø

But there is yet another explanation for the ‘strength of weak ties’ phenomenon that is more complicated. And this also has implications for your social media routines.

One step over the horizon

It has to do with the fact that people are tied to one another along a series of different social dimensions. You know someone from the running club, and a second person from your statistics class at university. You perceive them as far apart even though they may be related in a third dimension that you are unaware of.

This is why it comes as a surprise when you realise that two of your friends know each other from a different context than you.

Scaled up to the hundreds of friends and contacts that you have, and the many different social contexts that you are engaged in, this adds up to a large number of people who are related closely to you, but who are off your radar. You could say that they are just on the other side of your social horizon.

Through a weak tie you move one step over your social horizon.

Now my theory is, that it is here that the strength of weak ties is. Through a weak tie you move one step over your social horizon. And this new step will enable you to see a whole new set of connections.  Twitter, for example, works well as a social media platform for scientists, as it enables them to engage directly with their next level of connections (over their immediate social horizon) within a specific interest area, venue, conference or research field. The fast interaction on events and specialist themes (via hashtags f.ex.) is good for serendipitous meetings with other researchers working on the same type of problem, but on a different data set in a different part of the world.

LinkedIn supplements this, through what the network theorists call triadic closure. If I know two people that don’t know each other (a strong tie), there a higher chance that the two people will connect through the fact that they know me (form a weak tie). This works particularly well on LinkedIn as people’s connections cluster together based on specialties and professions.

Platforms extend social reach, like at conferences

In a specialised research community, platforms like Twitter allow you to reach out to people based on interests, conferences and hashtags.  This means that someone that is working on a problem that is related to yours, maybe distant geographically and on other social dimensions, yet just over the horizon on Twitter, is more likely to be found.

There are many practical ways in you as a researcher can strategically take this step over their social horizon. At a conference, for example, you are no longer limited by the people who you accidentally bump into at the buffet, but can immediately enter into a dialogue with the people you want to via Twitter (maybe you found them by skimming the conference’s hashtag) during the lectures. You then subsequently followed up this dialogue with a face to face conversation afterwards.

Who knows? This weak tie might be your next strong opportunity.

What do you think? How do you explain the strength of weak ties? I am interested in hearing what you think in the comments below!

Do you yourself work with PhDs or with research communication?

Get me to do a Twitter/Linkedin workshop for PhD students at your institution! In this practical workshop, researchers are introduced to the systematic use of Twitter, LinkedIn, other specialized social media for researchers, and tracking applications.

Fun, fascinating and practical!

A Number by Caryl Churchill – a philosophical analysis

Lillian Wilde is a graduate in the field of phenomenology. In this guest blog post, she asks some existential questions about a soon-to-be-staged play on human cloning.

That Theatre, an English-language theatre group in Copenhagen, is staging the play ‘A Number’ by Caryl Churchill in February 2018. The play, which explores the consequences of human cloning, will be preceded by a debate organised and promoted by Mike Young Academy. rasmus mortensen, that theatreThat is why Mike Young Academy invited Lillian Wilde, a philosopher and visual artist, to analyse the play in this blog post, and to interpret it in the form of a series of visuals based on photos of the actors.

The ethics of human cloning

Caryl Churchill’s play ‘A Number’ is about the ethics of human cloning – at least on the surface. I say ‘on the surface’ because to me as a philosopher, the questions she asks strike me as working at a deeper existential level. The play leaves out the debate we typically associate with cloning. Instead, Churchill takes human cloning as a framework for philosophical considerations. First and foremost, she discusses the question of personal identity:

Who am I?
What makes me me?
Am I unique?

A series of questions unfolds in the play from here.

The Problem of Twinship

Salter: Even one, a twin, would be a shock
Bernard 2: A twin would be a surprise but a number
Salter: A number any number is a shock.”

Caryl Churchill, A Number

visual collage of hands with the word uniqueTwins are natural clones: they are two organisms that evolved from one fertilised egg and carry the identical genetic makeup as each other. Often, we tend to think of them as one entity. But are twins actually identical? PhD candidate at the University of Kent and specialised twin researcher James W. Hoctor, disagrees with the widespread notion that twins form a singular entity or that they possess a ‘we-self’. He argues instead that twinship is “a joint enterprise which includes a sense of self and other.”

Personal Identity

ian burns and rasmus mortensen that theatreHoctor grounds his argument on a phenomenological theory of the ‘minimal self’: according to Dan Zahavi, Professor of Philosophy at the University of Copenhagen, the self in its most minimal sense – leaving out life story, social connections, personal traits etc. – can be understood as someone’s first-person-perspective.

Salter: because if that’s me over there who am I?

Bernard 2: yes but it’s not me over there.”

Caryl Churchill, A Number

The fact that I experience from my very own point-of-view that is different to everyone else’s is enough to account for the fact that I am me; whether I have a twin with the same genetic material as me or not. Why, then, would a twin be a shock?

Original and Copy

“Bernard 2: what if someone else is the one, the first one, the real one…”

Caryl Churchill, A Number

visual collage of hands In the play, the concern is raised about originality . The worry seems to be twofold: Is a copy less ‘real’ than an original? And does the original lose anything, its identity or value, by being copied? If we turn to the art world we see: even the most precise, magnificent forgery of an artwork remains a ‘fake’ and is worth nothing compared to the master’s original, which does not lose either its value or its identity.

There are two problems with this in applying it to a human (or any other conscious being): the concept of the minimal self tells us that there is, in fact, a unique self to every conscious being.

And then there is another question: Can we measure the value of a human being at all?

The Value of a Human Life

Bernard 2: The value of those people…

Salter: What? Is it money? Is it something you can put a figure on?”

Caryl Churchill, A Number

close up of an eye with the text a value of a human lifeHow do we measure how much a person is worth? Economists have come up with one answer: the ‘value of statistical life’ estimates first how much people are willing to pay to reduce their individual risk of dying by 1 in 100,000. Distributed over 100,000 study participants, this risk reduction would lead to one saved life, statistically speaking. Say that everyone was willing to pay $100, it follows that “the total dollar amount that the group would be willing to pay to save one statistical life … would be $100 per person × 100,000 people, or $10 million.” Easy, right?

But, granted we can put a figure on it, is the value of a person really impacted by the existence of a copy? Is the copy worth less? Asked differently, is a twin less valuable than someone whose genetic material is unique?

Nature vs. Nurture

“Bernard 2: someone like you couldn’t have tried harder… If you’d tried harder you’d have been different from what you were like and you weren’t.”

Caryl Churchill, A Number

ian burns that theatre with text you are youThis leads me to my last inquiry. How identical are identical clones (or twins, for that matter) really? Is the genetic material the main determining factor of someone’s identity? What role does upbringing, culture, and circumstances play?

Caryl Churchill addresses these issues entertainingly, and with increasing urgency in ‘A Number’. 

‘A Number’ premieres at That Theatre Company in Copenhagen on the 21. February 2018, following a panel debate moderated by Mike Young.

Lillian WildeLillian Wilde (right) is a philosopher and visual artist. All the illustrations for this article are by her.

Planning a conference or event? Need a panel moderator? See Mike Young Academy’s conference and events page here.

Expert networks: Mike Young Academy to work with China think tank

I am proud to announce that Mike Young Academy is offering its services to ThinkChina.dk, a Danish think tank.

ThinkChina.dk, which is based at the University of Copenhagen, brings together the expertise of all those in Denmark that have a strategic interest in China.

Chinese Opera. ThinkChina.dk is based at the University of Copenhagen

ThinkChina.dk is based at the University of Copenhagen. Photo: Creative Commons license by IQ remix

It makes sense that ThinkChina.dk should be teaming up with Mike Young Academy: The think tank, which operates on a minimum of staff, is essentially a hub for a larger external network of experts on China who form working groups and do policy papers and workshops. So the think tank can potentially make gains in impact and reach by optimizing its website, social media strategy and community building efforts.

Mike Young Academy is helping ThinkChina.dk with ideas and new routines to get Denmark’s broad range of China experts in private corporations and public institutions more involved. ThinkChina.dk’s network of experts are already active in working groups with different focuses (including: politics, economics and business, green growth, and health), as well as a series of round table meetings. With help from Mike Young Academy, ThinkChina.dk’s experts can help disseminate their published work more widely via the ThinkChina hub and social media platforms.

Mike Young Academy has analysed web data at ThinkChina.dk to find out what needs to be done. And it has offered advice to the think tank on:

  • The use of aggregators for news surveillance
  • Call-out mechanisms
  • Improving social media reach on Twitter and on specialized niche networks
  • Syndicating content from, and to, other media

Most of our new initiatives have not been implemented yet, but I invite you to follow ThinkChina.dk on Twitter: where new events will be posted. The ThinkChina.dk website is here.

You can follow ThinkChina.dk on facebook here.

Mike Young Academy  is a consultancy specialized in digital and social media, community building, and English/Danish communication for companies and causes.  By using our ‘networks to work’ concept, staff, customers, students and outside experts can become brand ambassadors for your company or cause.

Call +45 30 66 31 21 or write to mike@mikeyoungacademy.dk for more details on how we can help your company.