Ian Burns and Rasmus Mortensen

So … someone secretly made a clone of you. Now what?

How would you feel if you found out someone had deliberately duplicated your genes and made exact copies of you?

Would you be flattered (the more of me, the merrier!) Disturbed? (My unique value hinges upon me only being one.) …

Overskrift, sensation

Clickbait! The dynamics of headlines in the era of tweets

Zahle’s Gymnasium in Copenhagen invited me over to do an interactive workshop on headlines. We had lots of fun. But there was also a more serious purpose.

Writing headlines that ‘stick’ and get people to ‘click’ has always been …