But this is exactly what many institutions, universities, interest groups, and causes do. Even some corporations do it, loosening the strict hold on their communication and allowing a degree of editorial independence to subsidized in-house newsrooms, so they can deliver company news just like any other outside news organization would.

Editorial Independence newsroom at work
(Photo: Esther Vargas, Creative Commons license)
They are voluntarily ceding control of that part of their organisation’s communication that has to do with reporting news and fostering debate. But by doing this they open up their own policies to questioning, and even risk their own internal newsroom researching stories that may impact their institution negatively among a wider public.