Social Media for Research Impact

This new book by Mike Young and Marcel Bogers invites you to think more clearly — and ethically — about how to use social media. Not just to disseminate your research, but to connect, get ideas, co-create, and stay open to the unexpected.

Pre-order

Pre-order options, critics’ reviews, and more detailed book description on the Routledge page.

ORDER THE BOOK HERE

To be released

Social Media For Research Impact will be released in:

0Weeks0Days0Hours0Minutes0Seconds

About the book:

Through concise case studies from researchers worldwide, Social Media for Research Impact illustrates the diverse and often unexpected ways social media enhance academic work, from building collaborative networks and expanding audience reach to creating real-world impact.

Coverage includes established platforms like LinkedIn and X (formerly Twitter), emerging spaces such as Bluesky, and creative academic applications of platforms like Reddit and WhatsApp.

Social Media for Research Impact focuses on meaningful communication, community development, and knowledge sharing. It is of interest to researchers at all career stages, as well as research managers, advisors, and communication professionals who support research visibility and collaboration.

The authors:

Mike Young (left) is the founder of Mike Young Academy, which has supported scholars and universities for over a decade in using social media to increase research visibility and foster collaboration.

Marcel Bogers (right) is Full Professor of Open and Collaborative Innovation at Eindhoven University of Technology and a Research Fellow at the University of California, Berkeley.

Endorsements:

I wish I had this book when I started my PhD
Rezvan Velayatishokouhi, EM Normandie Business School.

Bogers and Young have developed an extremely helpful and useful guide for any academic who wants to harness the tools of social media to enhance the impact of their work.
Henry Chesbrough, Professor at UC Berkeley and Luiss University.

A refreshingly reflective, research-informed guide that recognises that impact is about listening, ideating, and connecting, not just broadcasting research outputs. This book is a valuable companion for any academic navigating the evolving landscape of scholarly impact, offering practical advice while also grappling with the darker sides of social media.
Ana Isabel Canhoto, University of Sussex, UK

More critics’ reviews on the Routledge page here.

Behind the book:

Blog posts based on interview material we couldn’t squeeze in:

Tweetorials: Why they may still be worth it

/
0 Comments
There is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special.
Read more

Ice sheet or ice shelf: What’s the difference?

/
0 Comments
How a glaciology paper got pulled into the climate wars — and what you can learn from research that went viral for all the wrong reasons
Read more

Why niche social platforms like iNaturalist matter to science

/
0 Comments
Forget viral content. Here is a quiet social platform where researcher impact comes from verified observations and open science
Read more

For scholars, being kind could be contagious

/
0 Comments
A new paper argues that small, voluntary acts of kindness can ripple through communities, improving mental health. What might this mean for researchers on social media?
Read more

What I learned from co-authoring a book

/
0 Comments
A few reflections on how co-writing a book has been a powerful experience for me.
Read more

Call for experts: Social media for research impact

/
0 Comments
I (Mike) am writing a book on social media for research impact with Marcel Bogers — an expert on open and collaborative innovation. We appreciate your help!
Read more