The strength of weak ties – why researchers use Twitter and LinkedIn
Why do your best opportunities come from your more distant contacts rather than your close friends? If you are a scientist and know the answer to this, the chances are that you use Twitter and LinkedIn. Think of the job opportunities that you have come across in your career. How did you learn about them? […]
Here is how a Twitter campaign is putting global health on the agenda
In just three years, Jack Fisher has made himself a leading advocate of a social startup in global health. I caught up with him to talk about how he uses Twitter to forge relationships and maintain a global movement. Non-communicable diseases (NCDs) are defined as diseases that are not caused by infections. NCDs – like […]
Which is best: Twitter or Facebook for promoting events?
Twitter or Facebook? The two platforms were tested on a campaign for the European Conference for Science Journalists. There was a clear winner For most people in a non-professional capacity, posts on Facebook and Twitter are for free. But many businesses and organisations opt to pay the social media platforms to boost their content and posts […]
How to keep track of news in your own scientific field
…or, how to make your own research field visible to others by acting like a news editor and finding the good stuff to share on LinkedIn and Twitter. As a specialised professional you have many reasons to follow, like, and share developments in your own field on social media. Your perspective, your angle, and your […]
Editorial independence for newsrooms – the risks and the rewards
But this is exactly what many institutions, universities, interest groups, and causes do. Even some corporations do it, loosening the strict hold on their communication and allowing a degree of editorial independence to subsidized in-house newsrooms, so they can deliver company news just like any other outside news organization would.
Editorial Independence newsroom at work
(Photo: Esther Vargas, Creative Commons license)
They are voluntarily ceding control of that part of their organisation’s communication that has to do with reporting news and fostering debate. But by doing this they open up their own policies to questioning, and even risk their own internal newsroom researching stories that may impact their institution negatively among a wider public.
Hvad virker bedst til konferencer: Facebook eller Twitter?
De to platforme, Twitter og Facebook, blev testet i en kampagne op til en stor europæisk konference for journalister. Danske læsere vil måske blive overrasket over resultatet For de fleste privatpersoner er opslag på Facebook og Twitter gratis. Men mange virksomheder og organisationer vælger alligevel at betale sociale medier for at promovere deres indhold, så […]