Workshop on Twitter and LinkedIn for PhDs, postdocs and science communicators

Most researchers use social media.

But not many of them use social media strategically or professionally.

In this practical workshop, PhD, Postdoc researchers and science communication professionals are introduced to the systematic use of Twitter, LinkedIn and other more specialized social media and tracking applications.

By using these platforms, researchers can find inspiration, network with international colleagues, and improve their own standing in a specific niche field.

Twitter og LinkedIn for forskereParticipants will be introduced to the finding, producing and sharing of content:

Finding. How to:

  • set up personalized, automated systems to monitor and filter news for specific research areas
  • crowdsource content for projects

Producing. How to:

  • use Twitter and LinkedIn to optimize your networking at conferences
  • engage others in your own research
  • think in recurring social media concepts

Sharing. How to:

  • use Twitter to extend the reach and definition of an expertise area
  • define a researcher as ‘the expert’ on other specialist social media networks (like Reddit)
  • schedule tweets and posts, so researchers can concentrate on what they do best

Improving your research impact through social media

The first part of the workshop is about improving the participants’ impact through social media.

Break out of the filter bubbles. (Marc Smith – Creative Commons License)

Platforms such as Twitter, LinkedIn and Reddit can allow researchers to network with other international colleagues around the world within a highly specialized niche area.

As a participants you will learn how to break out of the filter bubble of your own social media newsfeed, and open up to new collaboration partners and ideas.

The course will introduce participants to the latest techniques and best practices in the tracking and sharing of content on social media such as Twitter, LinkedIn and Reddit.

For each researcher, a personal Twitter/LinkedIn concept

In the second part of the workshop, we will focus on participants’ individual Twitter profiles and try together to couple their individual expertise areas with a social media concept that works.

Each PhD or postdoc student will set up a specific tailor-made tracking feed for one of their own fields of interest. We will then discuss how they can share and cross-share, and on which platforms.

Workshop participants will receive a written guideline that they can subsequently use for future inspiration.

Practical info: 

Workshops are modified to fit a department or institution’s specific field of research. Mike Young Academy will give individual feedback to researchers based on a prior analysis of accounts, campaigns, concepts and efforts.

Contact me, Mike Young on +45 30 66 31 21 or on for a no-obligation price quote.

The strength of weak ties. Read this blog article about Twitter, LinkedIn for scientists and why your best opportunities often come from your more distant contacts rather than your close friends.

Testimonial: “Mike did a great job showing PhD students and postdocs from my research school tips and tricks for disseminating their research. He also showed my social media team how to more effectively promote the research school itself. Recommended!”

Jessica Green, Administrative coordinator at BioCat – Norwegian Graduate School in Biocatalysis. 

Testimonial: “I invited Mike to instruct a virtual workshop ‘Leveraging Twitter’ for postdocs and graduate students at our institute, The University of Texas MD Anderson Cancer Center. It was very helpful and we learned great tips about networking. For me, the best part was understanding the importance of branding in our field, and how to improve it.””

Bhakti Patel, Postdoctoral Fellow at the University of Texas MD Anderson Cancer Center, USA.

Testimonial: “We encourage our researchers to be active on platforms like Twitter and Linkedin. This is to communicate our accomplishments, to foster better research, and to engage with our scientific peers at home and abroad. Mike’s workshop was motivating and inspiring!”

Rebeca Thostrup, PhD administrative coordinator at the Novo Nordisk Foundation Center for Biosustainability at Technical University of Denmark (DTU Biosustain).