Workshop on Twitter and LinkedIn for PhDs, postdocs and science communicators
Most researchers use social media.
But not many of them use social media strategically or professionally.
In this practical workshop, PhD, Postdoc researchers and science communication professionals are introduced to the systematic use of Twitter, LinkedIn and other more specialized social media and tracking applications.
By using these platforms, researchers can find inspiration, network with international colleagues, and improve their own standing in a specific niche field.
Participants will be introduced to the finding, producing and sharing of content:
Finding. How to:
- set up personalized, automated systems to monitor and filter news for specific research areas
- crowdsource content for projects
Producing. How to:
- use Twitter to do better networking at conferences
- engage others in your own research
- think in recurring social media concepts
Sharing. How to:
- use Twitter to extend the reach and definition of an expertise area
- define a researcher as ‘the expert’ on other specialist social media networks (like Reddit)
- schedule tweets and posts, so researchers can concentrate on what they do best
Improving your research impact through social media
The first part of the workshop is about improving the participants’ impact through social media.
Platforms such as Twitter, LinkedIn, Reddit and Quora can allow researchers to network with other international colleagues around the world within a highly specialized niche area.
As a participants you will learn how to break out of the filter bubble of your own social media newsfeed, and open up to new collaboration partners and ideas.
The course will introduce participants to the latest techniques and best practices in the tracking and sharing of content on social media such as Twitter, LinkedIn, Reddit and Quora.
For each researcher, a personal Twitter/LinkedIn concept
In the second part of the workshop, we will focus on participants’ individual Twitter profiles and try together to couple their individual expertise areas with a social media concept that works.
Each PhD or postdoc student will set up a specific tailor-made tracking feed for one of their own fields of interest. We will then discuss how they can share and cross-share, and on which platforms.
Workshop participants will receive a written guideline that they can subsequently use for future inspiration.
Workshops are modified to fit a department or institution’s specific field of research. Mike Young Academy will give individual feedback to researchers based on a prior analysis of accounts, campaigns, concepts and efforts.
Contact me, Mike Young on +45 30 66 31 21 or on firstname.lastname@example.org for a no-obligation price quote.
The strength of weak ties. Read this blog article about Twitter, LinkedIn for scientists and why your best opportunities often come from your more distant contacts rather than your close friends.
Testimonial: “We encourage our researchers to be active on platforms like Twitter and Linkedin. This is to communicate our accomplishments, to foster better research, and to engage with our scientific peers at home and abroad. Mike’s workshop was motivating and inspiring!”
Rebeca Thostrup, PhD administrative coordinator at the Novo Nordisk Foundation Center for Biosustainability at Technical University of Denmark (DTU Biosustain).