Find the scientists that rock on social media
Who are the most influential scientists at your university? A network analysis will often turn up some surprising answers. And by reaching out to, and involving, these individuals, your university can leverage their impact, visibility, and creativity.
Mike Young Academy has developed cutting-edge tools to map out your university’s current interlocking social media networks. These tools can unveil the pivotal academics who shape your brand across different research domains.
With this knowledge, your organization can benefit from the creative work of your top academics: This can help turn them into even better assets for your university’s brand. They may, for example, be offered training in a brand ambassadorship programme.
Social audit:
The network analysis is what we call a ‘social audit’ and consists of:
- Initial consultation: We clarify your needs and what we can offer
- In-depth network analysis: We use our tools to identify your most influential academics on the social media platforms that count
- Results, presentation, and workshop: We deliver a detailed report of our findings to key communications staff and management
Our unique service shines a light on the most influential figures within your institution.
For a tailored offering that addresses your specific needs, contact Mike Young for a no-obligation quote:
Mike Young
+45 30 66 31 21
mike@mikeyoungacademy.dk

Mike Young has trained thousands of researchers through approximately 200 workshops, delivered in person at universities across Europe and online with participants from around the world. He has advised hundreds of research leaders and communication staff in one-on-one and smaller group sessions. He is co-author of Social Media for Research Impact (Routledge, 2026).