A refreshingly reflective, research-informed guide that recognises that impact is about listening, ideating, and connecting, not just broadcasting research outputs. This book is a valuable companion for any academic navigating the evolving landscape of scholarly impact, offering practical advice while also grappling with the darker sides of social media.
Bogers and Young have developed an extremely helpful and useful guide for any academic who wants to harness the tools of social media to enhance the impact of their work.
I wish I had this book when I started my PhD