Be more influential! Social media course for interest groups, organisations and businesses

Are your newsletters opened and your posts shared? Can your organisation reach all its friends and followers at home and abroad? Do all your customers and colleagues turn up at all your events? Are journalists asking for you as a source for their stories? Are politicians taking your standpoints seriously?

If you say ‘yes’ to the above, your organisation is already in heaven and there is no reason to change.

But if you, like most, are forced to say ‘no’ to one of the above, you and your organisation may benefit from the strategic use of social media in your communication efforts.

This course can help you with this. It is an introduction to the art of tracking and sharing in a way that boosts your personal and company following and gets yourself heard with the people who matter.

Twitter for professionals

Image: Esther Vargas, Flickr, creative commons license

Some social media platforms are ideal for crowdsourcing content from global audiences within specific interest areas or niches. This course will show you how to use these platforms to get clients, partners and stakeholders, at home and abroad, delivering content to you, and willingly sharing, and engaging with you on social media platforms within your specific field.

The aim is to make you a bigger social media ‘influencer’ and increase the standing and presence of you and your company or department with key stakeholders and decision makers.

Like SMVdenmark, a Danish business organization for small and medium-sized enterprises (SMEs) that worked with me on their use of Twitter:

“Our job is to promote key SME issues among politicians and journalists, who are often eager Twitter users. This is why a Mike Young Academy course was an opportunity for us to strengthen the impact of our staff and managers. We are now significantly stronger on Twitter and better equipped to use the tool, both to influence decision makers and to enter into dialogue with other professionals.”

Frederik Faurby, head of communications, SMVdenmark

The course will introduce participants to the finding, producing and sharing of content on social media platforms that cater to niche audiences:

Mike Young Academy's Twitter account Copenhagen research

Platforms like Twitter let you have global impact within a narrow niche interest area.

Finding. How to:

  • Set up personalized, automated systems to monitor and filter news for specific interest areas.
  • Integrate social media into face-to-face events, happenings and offline, real world gatherings

Producing. How to:

  • Engage others in your own research, policy analysis, and interpretations
  • Crowdsource content for specific projects
  • Think in recurring social media concepts
  • Use the right hashtags, and gain authority in connection with specific events

Sharing. How to:

  • Use social media to extend your reach and define your own expertise area
  • Schedule posts for optimal timing, so you can concentrate on other things

Practicalities: The workshop is a half-day course in either English or Danish. It is modified to fit your company’s/organisation’s needs. Mike will give individual feedback based on a prior analysis of participants’ accounts, campaigns and efforts.

Price example: DKK 1,000 per participant, or DKK 10,500 for up to 15 participants (half-day course).

Contact me, Mike Young on 30 66 31 21 or on to hear more about what I can do for your organisation.