{"id":3925,"date":"2020-09-17T07:30:44","date_gmt":"2020-09-17T07:30:44","guid":{"rendered":"http:\/\/mikeyoungacademy.dk\/?p=3925"},"modified":"2026-02-28T07:29:03","modified_gmt":"2026-02-28T07:29:03","slug":"the-real-time-twitter-window-what-you-miss-if-you-only-pre-schedule-tweets","status":"publish","type":"post","link":"https:\/\/mikeyoungacademy.dk\/da\/the-real-time-twitter-window-what-you-miss-if-you-only-pre-schedule-tweets\/","title":{"rendered":"The real time Twitter window: What you miss if you only pre-schedule tweets"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-271t0l-cf1ed8358dd5805fe9c62e9740543acf\">\n.flex_column.av-271t0l-cf1ed8358dd5805fe9c62e9740543acf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-271t0l-cf1ed8358dd5805fe9c62e9740543acf av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kf3z3zcg-c4878018b33fa550616820935d05b510 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Scheduling your tweets to post at a later time slot is a great way to keep your focus on other work. But Twitter is driven by the energy of real time \u2014 and not scheduled \u2014 interactions. Assistant Professor James Rogers talked to me about the Twitter &#8216;moment&#8217; and the Twitter &#8216;window&#8217;.<\/strong><\/p>\n<p>I am a big fan of scheduling social media posts and planning ahead.<\/p>\n<p>I myself use social media management tools like <a href=\"https:\/\/hootsuite.com\/\">Hootsuite<\/a>, <a href=\"https:\/\/buffer.com\/\">Buffer<\/a>, and Tweetdeck\u00a0to monitor my own area of expertise and to schedule posts to be published at a time when I know my audience is on the platforms (Like on my account that covers <a href=\"https:\/\/twitter.com\/MkeYoungAcademy\">seminars and conferences in Denmark here<\/a>).<\/p>\n<div id=\"attachment_3951\" style=\"width: 410px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3951\" class=\"wp-image-3951\" src=\"http:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-495x400.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-300x300.jpg 300w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-1030x1030.jpg 1030w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-80x80.jpg 80w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-768x768.jpg 768w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-1536x1536.jpg 1536w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-36x36.jpg 36w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-180x180.jpg 180w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-1500x1500.jpg 1500w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1-705x705.jpg 705w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/inCollage_20200916_125308543-1.jpg 1920w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-3951\" class=\"wp-caption-text\">Three of the most popular social media management platforms, Hootsuite (left), Buffer (centre), and Tweetdeck (right)<\/p><\/div>\n<p>For some reason, I have never been able to sleep beyond 6 am in the morning, and I enjoy working on my social media accounts at this time. But in my time zone nobody else does. So if I tweeted in real time at 6 am few people would notice.<\/p>\n<p>And then there is the planning part of it.<\/p>\n<p>Sometimes I stumble upon something that I would like to share with, say, my LinkedIn network, but I don\u2019t want to get out of the flow of concentrated work and I don\u2019t have the time to write the post.<\/p>\n<p>So I just add a note (maybe three words) on my phone, and go back to work, knowing that I can do the post at the end of the day, or probably more likely the all-too-early morning after.<\/p>\n<p>Planning and scheduling allows me, in this way, to \u2018manage\u2019 my own accounts and keep me focussed on the job at hand without losing the networking benefits.<\/p>\n<blockquote>\n<p>I see it is an active research tool, as opposed to a staged engagement tool<\/p>\n<\/blockquote>\n<p>But I know that all this strategizing and automation of tweets comes at a price: And James Rogers, who I talked to while preparing for a webinar recently, has helped me gain some perspective on just what that price is.<\/p>\n<p>James Rogers is Assistant Professor of War Studies at the <a href=\"https:\/\/danish-ias.dk\/\">Danish Institute for Advanced Studies (DIAS)<\/a>, a TEDx speaker, and a presenter of the <a href=\"https:\/\/www.historyhit.com\/\">popular History Hit series<\/a> in the UK. He does research on drone warfare, security policy, and the history of warfare. He ranks fourth among all scientists on social media in Denmark, according to the Mike Young Academy <a href=\"http:\/\/mikeyoungacademy.dk\/scientists-in-denmark-the-top-100-on-social-media\/\">2020 TwiLi Index ranking<\/a>.<\/p>\n<p>\u201cI don\u2019t use social media management, and I don\u2019t schedule things. I want to read and see what comes up native on the Twitter platform.\u00a0 For me, I see it is an active research tool, as opposed to a staged engagement tool. If you do that, stage the engagement too much, or don\u2019t engage at all, you don\u2019t build up any form of clout or meaningful interaction,\u201d he explained to me.<\/p>\n<p><strong>Making your own Twitterverse<\/strong><\/p>\n<p>Clout, which in general means influence or power, has a more specific meaning on Twitter. It means that people actually pay\u00a0attention to your tweets, and is measured with engagement metrics like retweet numbers. James Rogers uses the term in both the general and the Twitter sense.<\/p>\n<div id=\"attachment_3931\" style=\"width: 505px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3931\" class=\"size-portfolio wp-image-3931\" src=\"http:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/Untold-2-495x400.jpg\" alt=\"\" width=\"495\" height=\"400\" \/><p id=\"caption-attachment-3931\" class=\"wp-caption-text\">James Rogers (left) before a TV interview. On Twitter he opts for spontaneity rather than planning (Photo: Brittany Patton)<\/p><\/div>\n<p>Like me, he checks Twitter in the mornings he says. But unlike me, he has Twitter more completely integrated into his working day.<\/p>\n<p>\u201cI see Twitter as the number one tool I have for research dissemination. But it is also a core part of scholarly engagement, and research itself,\u201d he says.<\/p>\n<p>Just like <a href=\"http:\/\/mikeyoungacademy.dk\/innovation-professor-i-am-a-twitter-hub-for-others-research\/\">Marcel Bogers another scholar who I interviewed last year<\/a>, James Rogers follows, and is followed by, a lot of people. He follows more than 7,800 people, and has a lot of followers himself, more than 10,500 in fact.\u00a0His Twitter community has been built up through more than 10 years of Twitter activity.<\/p>\n<p>\u201cEveryone has their own &#8216;Twitterverse\u2019. For my own part, if something is happening in my own field of drone warfare, my newsfeed is filled with people who are constantly sharing information within this field.\u201d<\/p>\n<p>Journalists use Twitter to find the right experts to talk to, and James Rogers has become the person to go to whenever the topic is drone warfare. Part of the tweet thread that started this particular interaction can be seen below.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">5\/6 This Stratfor map highlights how this drone expands the offensive reach of the Houthis, giving them a capability that was once only reserved for the nation state. The warning here is that they will certainly not be the last non-state actor to obtain this technology. <a href=\"https:\/\/t.co\/9a4VyZCU3p\">pic.twitter.com\/9a4VyZCU3p<\/a><\/p>\n<p>\u2014 James Rogers (@DrJamesRogers) <a href=\"https:\/\/twitter.com\/DrJamesRogers\/status\/1172808631018053632?ref_src=twsrc%5Etfw\">September 14, 2019<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cFor example when the Saudi oil company Aramco was bombed in September 2019, that was related to my own area of expertise, and Twitter was how journalists found me,\u201d he says.<\/p>\n<p><strong>The \u2018moment\u2019 of Twitter<\/strong><\/p>\n<p>\u201cI don\u2019t post too much. And I don\u2019t post about everything. Neither do I engage with everything that is related to my field. But I do go in, and out of, Twitter almost every day from my desktop,\u201d he says.<\/p>\n<div id=\"attachment_3959\" style=\"width: 505px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3959\" class=\"wp-image-3959 size-portfolio\" src=\"http:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/JamesRogersTedX-495x400.png\" alt=\"\" width=\"495\" height=\"400\" srcset=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/JamesRogersTedX-495x400.png 495w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2020\/09\/JamesRogersTedX-845x684.png 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><p id=\"caption-attachment-3959\" class=\"wp-caption-text\">James Rogers at a recent TEDxOdense presentation on drone warfare (screenshot of YouTube video)<\/p><\/div>\n<p>Twitter users, who are either tweeting, retweeting or replying to others\u2019 tweets, want a brisk dialogue without waiting too long for other tweeters to react, according to James Rogers.<\/p>\n<p>\u201cIt is important to maintain the quality of your tweets and replies. But I think that there is a \u2018moment\u2019 on Twitter, and you can\u2019t leave it too late. There is a moment where you <em>can<\/em> engage with people, and where you <em>need<\/em> to engage with people, a \u2018Twitter window,\u2019\u201d he says.<\/p>\n<p>\u201cImmediacy is important on the platform. If someone starts to engage with a thread that you have replied to, I often reply quickly, as it sparks a conversation. It is better than just ignoring it completely,\u201d he says.<\/p>\n<p><strong>Global computer in the cloud<\/strong><\/p>\n<p>James Rogers\u2019 perspective and Twitter routine ties in well with the thoughts expressed by Venkatesh Rao, an Indian-American author and consultant (Twitter accounts: @vgr and @ribbonfarm)\u00a0 who, in a conversation on the EconTalk podcast with Russ Roberts (@EconTalker),\u00a0 <a href=\"https:\/\/www.econtalk.org\/venkatesh-rao-on-waldenponding\/\">refers to Twitter as the \u2018global computer in the cloud\u2019<\/a> .<\/p>\n<blockquote>\n<p>It&#8217;s a big distributed computer. But to participate in it, you have to be willing to let your individuality be subsumed in the larger conversation<\/p>\n<\/blockquote>\n<p>There is something noble, something human, and something productive on Twitter. And it is not just entertainment. Taking part in conversations in real time is doing something good in the world. As Venkatesh Rao put it:<\/p>\n<p>\u201cThe idea is that this is an extraordinarily powerful computing and intelligence-extracting mechanism that functions something like a market. It&#8217;s a big distributed computer. But to participate in it, you have to be willing to let your individuality be subsumed in the larger conversation. So, when you&#8217;re on Twitter and bantering back and forth with a bunch of other smart people, what you say and what you do and the memes and the clever coinages you come up with &#8211; that matters.&#8221;<\/p>\n<p>In this sense, the planning, strategic scheduling, and delaying of activity on Twitter undermines the whole point of it all.<\/p>\n<p>At the time when I talked to James Rogers, he was about to present a TV show with <a href=\"https:\/\/twitter.com\/thehistoryguy\">Dan Snow<\/a>\u00a0called Untold History.<\/p>\n<p>James Rogers\u2019 tweets are related to his own field of research, but this field is widely defined, and he also tweets in his role as speaker and presenter. Judging from his follower numbers, people on Twitter like him for it.<\/p>\n<p>\u201cFor me Twitter is about the quality of your posts and the engagement rather than the quantity. Through the last couple of years I have tried to build my own Twitter. I follow people specifically who are interested in the same things I am interested in myself. \u00a0That said, I am not an academic who fits into one box, and this may have helped me also.\u201c<\/p>\n<p>As for social media management tools, James Rogers won\u2019t be trying them out any time soon.<\/p>\n<p>\u201cScheduling and using social media management tools may have their uses,\u201d James Rogers told me (to my relief!) when I explained to him my own routine.<\/p>\n<p>\u201cBut I think that you have to engage in real time also.\u201d<\/p>\n<p><em>Does your department, faculty or university need to boost the international impact and career of your researchers? Here is more about my courses in <a href=\"http:\/\/mikeyoungacademy.dk\/social-media-for-researchers\/\">social media for researchers<\/a>. See other <a href=\"http:\/\/mikeyoungacademy.dk\/#services\">Mike Young Academy services here<\/a>.<\/em><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46],"tags":[61,62],"class_list":["post-3925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-twitter-2","tag-science-communication","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The real time Twitter window: What you miss if you only pre-schedule tweets - Mike Young Academy<\/title>\n<meta name=\"description\" content=\"Scheduling your tweets to post at a later time slot is a great way to keep your focus on other work. 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