{"id":2689,"date":"2018-01-09T10:14:51","date_gmt":"2018-01-09T10:14:51","guid":{"rendered":"http:\/\/mikeyoungacademy.dk\/?p=2689"},"modified":"2025-01-02T06:26:04","modified_gmt":"2025-01-02T06:26:04","slug":"143000-people-have-seen-marias-biological-experiments","status":"publish","type":"post","link":"https:\/\/mikeyoungacademy.dk\/da\/143000-people-have-seen-marias-biological-experiments\/","title":{"rendered":"143,000 people have seen Maria\u2019s biological experiments"},"content":{"rendered":"<p><strong>Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. This is the story behind her story. But it is also a story about how a niche interest can reach a global audience if it hits the right format and is shared to the right people.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1968 alignleft\" src=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DS9810-199x300.jpg\" alt=\"Maria biological experiments\" width=\"300\" height=\"453\" srcset=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DS9810-199x300.jpg 199w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DS9810-467x705.jpg 467w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DS9810-450x680.jpg 450w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DS9810.jpg 678w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>It was back in 2013, and Maria Constantin\u2019s article was given the headline \u2018Five Biological Experiments You Can Do At Home\u2019. I was then editor of the University Post, a media platform for campus and science stories in Copenhagen and I hoped that this, Maria\u2019s collection of quirky kitchen experiments, would fascinate budding scientists and help to motivate students to do their own stuff, no matter how nerdy or different they were from everyone else.<\/p>\n<p>The article has now, in total, been browsed and read by 143,000 unique viewers. From the average of five minutes that each of them has spent on the page, it is a fair guess that hundreds if not thousands of these readers have been inspired to try the biological experiments themselves.<\/p>\n<p>I caught up with Maria via a Facetime connection to Amsterdam, where she is now doing her PhD in plant pathology.<\/p>\n<p>\u201cI started the blog when I was an exchange student in Aberdeen, Scotland\u201d explains Maria, who grew up in Romania and Spain.<\/p>\n<div id=\"attachment_1972\" style=\"width: 505px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1972\" class=\"wp-image-1972 size-portfolio\" src=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/homelab2-495x400.jpg\" alt=\"Extracting your own DNA\" width=\"495\" height=\"400\" \/><p id=\"caption-attachment-1972\" class=\"wp-caption-text\">Spit on the glass and add a pinch of salt. Add liquid soap, juice from a grapefruit, drops of alcohol. Stir &#8230; voil\u00e0. Photo: Mariana Bollano<\/p><\/div>\n<p>\u201cWhen I moved to Denmark, I saw this university media platform for students and scientists and thought it would be cool to write up my own experiments for it. And so I just started writing it, and it was just good fun. You, Mike, I remember, gave me some input for the formatting of it, and we had a photographer out who took a few photos of me doing the experiments, and that was that,\u201d she says.<\/p>\n<div id=\"attachment_1977\" style=\"width: 505px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1977\" class=\"size-portfolio wp-image-1977\" src=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DS9891-495x400.jpg\" alt=\"Hand bacteria\" width=\"495\" height=\"400\" \/><p id=\"caption-attachment-1977\" class=\"wp-caption-text\">After some days you will see white spots in the gelatin. These are your hands\u2019 skin bacteria. Photo: Mariana Bollano<\/p><\/div>\n<p>The experiments included things like extracting your own DNA, cultivating the bacteria on your own hand, changing the colour of flowers, and cooking an egg with no heat.<\/p>\n<p><strong>Power of the niche<\/strong><\/p>\n<p>At first, the article generated just moderate interest, but after we posted it on niche platforms like Reddit, tagged others on Twitter, and some of the key experts and influencers in the field started to get involved, it started to take off. People with an interest in biology like a high school biology teacher in the US or a lab technician in Asia, started to comment and link to it via their own blogs and platforms, and soon the article started to take on a life of its own. As a result, the article started to appear at the top of the search page for Google searches related to science or biological experiments. This generated traffic and interest, day after day, week after week, month after month.<\/p>\n<div id=\"attachment_1964\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1964\" class=\"wp-image-1964 size-medium\" src=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DSC032-300x199.jpg\" alt=\"Biological experiments Maria Constantin\" width=\"300\" height=\"199\" srcset=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DSC032-300x199.jpg 300w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DSC032-768x509.jpg 768w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DSC032-705x467.jpg 705w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DSC032-450x298.jpg 450w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DSC032.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1964\" class=\"wp-caption-text\">Maria at work. Thousands of readers have been inspired to try the biological experiments themselves. Photo: Mariana Bollano<\/p><\/div>\n<p>The article started generating traffic back to Maria\u2019s own site via the link to her blog in the article. Not only directly from people clicking on the link, but indirectly as a result of the higher authority that her own blog was getting from the search engine as a result of the \u2018successful\u2019 article on the University Post pointing to it.<\/p>\n<p>The interactive article with pictures is no longer online in the same format after the University Post was merged into a Danish-language site, but you can still see most of the text<a href=\"https:\/\/uniavisen.dk\/en\/five-biological-experiments-you-can-do-at-home\/\"> here<\/a>.<\/p>\n<div id=\"attachment_1982\" style=\"width: 505px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1982\" class=\"size-portfolio wp-image-1982\" src=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/DC_9814-495x400.jpg\" alt=\"Cooking an egg with alcohol\" width=\"495\" height=\"400\" \/><p id=\"caption-attachment-1982\" class=\"wp-caption-text\">Next time you want to cook an egg , place it into a bowl and add some alcohol to it. After some minutes you can see how it slowly \u2018cooks\u2019. Photo: Mariana Bollano<\/p><\/div>\n<p>Four years after this article was published, any many science blog pieces later, Maria offers a piece of advice to anyone who has a narrow interest that has the potential to go global.<\/p>\n<p>\u201cDo not underestimate the power of your blog. First of all you will manage to start writing, and this will help you later,\u201d she says. \u201cSecondly, you never know what opportunities will turn up.\u201d<\/p>\n<p>Maria uses her <a href=\"https:\/\/doityourselfscience.wordpress.com\/\">own blog<\/a> to express her own curiosity, asking, and then answering, questions like \u2018why do leaves fall in the autumn?\u2019<\/p>\n<p>\u201cThere was a contest in Catalonia. And they gave my blog as an example of how to cultivate bacteria. Another person contacted me through my blog and said they were doing a project on cleaning water for underdeveloped countries. They wondered if I had any further ideas.\u201d<\/p>\n<p>While the people who reach out to Maria now are mostly from Europe, the readership on the University Post article was truly global at the time with the largest portion of readers from North America, the second largest group from Asia.<\/p>\n<p><strong>Helped her scientific career<\/strong><\/p>\n<p>Maria has moved on from being a curious student of biology in Copenhagen to being a scientist in her own right in Amsterdam. But her own amateur experiments, and her own subsequent articles in the field of biohacking, have helped her in her scientific career.<\/p>\n<p>\u201cI mention it on my CV. Just being a scientist is not enough nowadays. People want you to be able to communicate science. Now I am part of the Marie Curie programme for example. They ask you specifically about your non-research activities. Every term we meet up, and the question is: Did you start writing this publication, and how are you going to spread the knowledge about this project?\u201d<\/p>\n<div id=\"attachment_1984\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1984\" class=\"wp-image-1984 size-medium\" src=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/Maria-in-greenhouse-300x180.png\" alt=\"Maria Constantin in greenhouse\" width=\"300\" height=\"180\" srcset=\"https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/Maria-in-greenhouse-300x180.png 300w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/Maria-in-greenhouse-450x270.png 450w, https:\/\/mikeyoungacademy.dk\/wp-content\/uploads\/2018\/01\/Maria-in-greenhouse.png 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1984\" class=\"wp-caption-text\">Maria Constantin is now doing her PhD in plant pathology in Amsterdam<\/p><\/div>\n<p>Inspired by her experiences in communicating science, Maria is now one of the editors of the Amsterdam Science Magazine, and she scouts for stories for the editorial board:<\/p>\n<p>\u201cThe article and my experience in Copenhagen helped me with this. For each science subject area we take on an expert, a researcher in a specific field, to write about something. The researcher pitches the article to us. Some people even put their articles on their grant applications.\u201c<\/p>\n<p><em>Mike Young Academy helps companies, interest groups and universities reach a wider global audience. Read more about <a href=\"http:\/\/mikeyoungacademy.dk\/\">my services here.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. This is the story behind her story. But it is also a story about how a niche interest can reach a global audience if it hits the right format and is shared to the right people. It was [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>143,000 people have seen Maria\u2019s biological experiments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/mikeyoungacademy.dk\/da\/143000-people-have-seen-marias-biological-experiments\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"143,000 people have seen Maria\u2019s biological experiments\" \/>\n<meta property=\"og:description\" content=\"Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. 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