{"id":11389,"date":"2026-08-27T12:18:23","date_gmt":"2026-08-27T12:18:23","guid":{"rendered":"https:\/\/mikeyoungacademy.dk\/?p=11389"},"modified":"2026-08-27T12:20:02","modified_gmt":"2026-08-27T12:20:02","slug":"10-mostly-sociable-years-of-mike-young-academy","status":"publish","type":"post","link":"https:\/\/mikeyoungacademy.dk\/da\/10-mostly-sociable-years-of-mike-young-academy\/","title":{"rendered":"10 (mostly sociable) years of Mike Young Academy"},"content":{"rendered":"

It is the birthday of my company-of-one: Here is my tribute to the associates, partners and clients who feel like real colleagues<\/strong><\/span><\/h4>\n

It was back in 2016 that I first logged on to the Danish Business Authority to register my company. It felt like a huge moment. I had even set off time for it in my calendar, expecting bureaucracy, multiple forms and 2-factor log-ins. Here I was, starting out on my own, a sole proprietor! But the process was actually easy.<\/p>\n

Afterwards, I wondered: Would I be lonely? I would no longer have colleagues around me in the office. I had no idea what to expect.<\/p>\n

I will be honest with you: Ten years on, I am lonely from time to time. I am technically a company-of-one, even though I am a joint supplier with other course providers and consultants for most of my projects. There can be many days at home, when I am not out doing courses, where the only chat is with the chatbots, or via email. But I still feel as if I am surrounded by good colleagues.<\/p>\n

\"\"

Looking for emergent qualities with Lasse Hjorth Madsen<\/p><\/div>\n

So now, on my 10-year company birthday, I want to pay tribute to some of my most significant partners and associates!<\/p>\n

Here are a few of the people who I regularly talk to as colleagues, just as if they were sitting next to me in the same office.<\/p>\n

Emergence mysticism<\/span><\/h3>\n

Back in 2019 I started something called the TwiLi index<\/a> as a hobby project during the summer when I wasn\u2019t doing any courses. \u00a0It ranked Nordic scientists on their LinkedIn and Twitter follower numbers.<\/p>\n

This had me working with data scientist Lasse Hjorth Madsen, a former colleague of mine, and we added centrality measures to the index. The actual Twi-Li index is now in abeyance after scientists fled Twitter\/X: But my co-operation with Lasse has continued throughout multiple other network analyses for universities. Lasse has an intuition for the emergent quality<\/em> of networks: There is something valuable to be found between<\/em> people, and not just within<\/em> them. It is just a question of digging it out. For me this emergent quality is mysterious (as in something divine), and I appreciate his inspiration, and our many brainstorming sessions! He has recently set up something called findscientist.org<\/a>\u00a0which builds on the TwiLi days, but now on the platform Bluesky.<\/p>\n

\"\"

Well deserved!<\/p><\/div>\n

I met Jens Degett and Christine Heller del Riego when I was asked to help with the ECSJ2018 conference of science journalists back in 2018 (which they won a prize for! Look!) and subsequently worked with them on the Science Stories podcast project. Since then, we regularly catch up on the phone and put the whole European science communication ecosystem to rights. If only people would listen! Jens and Christine, I appreciate how you have let me into your circle.<\/p>\n

Anine Wolsted Olsen<\/a> helped me set up my website back in 2016 and has been in on things right from the start. She is great to work with, and has a keen eye for getting websites to actually work as they are intended, with clear calls-to-action. She has subsequently helped me, again and again, to keep this infrastructure running, mostly because I am so bad at following her instructions. I recommend her!<\/p>\n

\"\"

The book launch in February 2026 was great fun<\/p><\/div>\n

Perfect, or too perfect?<\/span><\/h3>\n

I met Marcel Bogers from before I started out on my own, but it is only recently that I really got to work with him. This was in connection with our joint book project \u2018Social Media for Research Impact\u2019: We got the idea in 2024, had all the fun working on it in 2025, and published it in 2026. We shared a vision that social media is actually good for science<\/em>, and can be used in a way that is both generous and sustainable. Now, this vision has resulted in an actual book.<\/p>\n

\"\"

As I said to Christine: Perfect is the enemy of good<\/p><\/div>\n

Christine M\u00f8ller of Medical Manuscripts<\/a> is best known for her course Intensive Medical Writing<\/em> which is said to have once got an \u2018impossible\u2019 5.0 out of 5.0 top mark evaluation by participants. This is a bit like a North Korean election result. People just don\u2019t believe it. But it did, they say, actually, happen. Then I joined as course instructor, and evaluation scores slipped, of course. But, I reassure her, top evaluation scores are not everything! They can\u2019t tell you anything about the new things that you try on each course, and you have to take some risks, otherwise it is just not fun!<\/p>\n

Sneak subscription<\/span><\/h3>\n
\"\"

Danish elections event and panel<\/p><\/div>\n

Howard Knowles was a colleague on one of my first jobs after I graduated in Copenhagen. Now he is the owner of the embassy news service Seven59<\/a>. Like me, he runs a small but flexible operation with associates, and we have co-hosted events and panels. We face the same challenges and so it is always great to talk to a fellow solopreneur. I am hoping that he doesn\u2019t suddenly realize that I still have an unpaid, sneak subscription to the service.<\/p>\n

\"\"

That is Frederiksborg Castle in the background<\/p><\/div>\n

Zeenat Fayaz is the founder of The Brand Education<\/a>, which is based in the UK. We talked first after I released the Nordic TwiLi index, and we have worked together on multiple projects since then. She is an expert on universities\u2019 reputations, and regularly posts and speaks on how they are dependent upon the communities and people that sustain them, including researchers. Every time I talk to Zeenat, I feel inspired!<\/p>\n

Finally, I know Esben H\u00f8stager from a previous role in a communications agency. Esben is an experienced crisis and issues management expert for top executives. He was a mentor to me when I started my own business in 2016, even though the closest I ever got to the C-suite level that he normally advises was the coffee machine in a shared office. Since then, even though he is now retired, he has followed me on the sidelines, offering support. This I truly appreciate!<\/p>\n

When bad times hit, you make them good<\/span><\/h3>\n

Although I started on my own, I have been lucky to have had access to a large network of people with complementary skills. This meant that I could either refer these people directly to the client, or take on the whole larger project even though it went up and beyond my own capabilities. I could scale up, and scale down, depending on how much demand there was for courses, workshops, analyses, and consultancy work.<\/p>\n

All of the people that I mention are associates, partners or clients. But they feel like real colleagues, and it is as if we are all in it together. When one of us has success, it is like a rising tide that lifts all our boats. When bad times hit, you make them good.<\/p>\n

Turns out ten years of working alone means you’re never actually alone. Here’s to ten more!<\/p>\n

Does your department, faculty or university need to boost its researchers’ international impact? My workshops in social media for scientists<\/a>\u00a0and AI for research networking and communication<\/a> introduce researchers to the systematic use of LinkedIn, Bluesky, Reddit, X and other specialized social media and tracking applications as well as AI-augmented routines to find and reach collaborators and stakeholders. <\/em>All Mike Young Academy workshops are bespoke and custom-fitted to specific scientific fields. W<\/em>orkshops can be held in-person, or online as a combination of video-conferenced live-sessions with group \u2018breakout\u2019 rooms, individual feedback, and homework.<\/em><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

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