{"id":10763,"date":"2025-12-09T06:47:05","date_gmt":"2025-12-09T06:47:05","guid":{"rendered":"https:\/\/mikeyoungacademy.dk\/?p=10763"},"modified":"2026-02-28T07:28:57","modified_gmt":"2026-02-28T07:28:57","slug":"tweetorials-why-they-may-still-be-worth-it","status":"publish","type":"post","link":"https:\/\/mikeyoungacademy.dk\/da\/tweetorials-why-they-may-still-be-worth-it\/","title":{"rendered":"Tweetorials: Why they may still be worth it"},"content":{"rendered":"

T<\/strong><\/span>here is something quietly subversive about unfolding an idea step by step. <\/strong><\/span>I asked <\/strong><\/span>Tony Breu, who helped shape tweetorials as a genre, <\/strong><\/span>what it is that still makes them special. <\/strong><\/span><\/h4>\n

It\u2019s like birdsong fading at the end of summer. You didn\u2019t really notice it disappear, but then it just has.<\/span><\/p>\n

\"\"

Tony Breu of Harvard Medical School has written more than 130 tweetorials on medical topics<\/p><\/div>\n

With the migration from X\/Twitter to other platforms, fewer scientists seem to be posting\u00a0tweetorials<\/em>, and that is a pity.\u00a0 Tweetorials work well on newer platforms like Bluesky (by design) even if people call them something else. But fewer scientists seem to be daring to invest the time to write them. As newsfeeds on content-sharing platforms like LinkedIn are overrun by AI-generated slop, it might be time to revisit the good old tweetorial.<\/span><\/p>\n

Perfect for scientists<\/span><\/h3>\n

So what are they, actually?<\/span><\/p>\n

Tweetorials are a string of tightly written, connected tweets that question or explain something complex, with each of the tweets retweetable and potentially the start of a new sub-thread, drawing the curious reader downwards and setting off new scientific conversations. You can see an example of the start of one on the image below.<\/p>\n

For a few years, tweetorials seemed to be everywhere.<\/p>\n

On Twitter, they were ideal as introductions to a research topic, and scientists typically pinned tweetorials explaining their own research at the top of their profile, effectively making the perfect introduction to a first-time visitor to their profile.<\/p>\n

As a genre they don\u2019t play well with the platforms that want you to share one-off pieces of \u2018content\u2018 (like LinkedIn) that then algorithmically compete for readers\u2019 attention. But this is a good thing. They are for works of art, made for long-term consumption. Refreshing.<\/p>\n

\n

If you’re able to engender an interest in just a few small parties who have more of a following than you, then it has the ability to explode<\/p>\n

Tony Breu<\/em><\/p>\n<\/blockquote>\n

They were invented by the users: Microblogging platforms like the old Twitter had character limits to encourage brevity. Users went beyond the imposed character limit by threading multiple tweets together as threads. Tweetorials, a sub-genre of these threads that acted as \u2018tutorials\u2019, were a genre of threads then subsequently invented by scientists.<\/p>\n

Tweetorials are a perfect fit for science.<\/p>\n

They can be structured like tight versions of academic papers, with a question, leading to a methods section, a discussion, and a conclusion. This meant that academics could easily reformulate already existing papers as tweetorials.<\/p>\n

Also, because each of the underlying tweets can be discussed and commented, they often start new conversations, with an original tweetorial leading to several separate chains of comments and new ideas.<\/p>\n

The maestro of med threads<\/span><\/h3>\n

The format invokes scientific curiosity in the reader, teasing them with a short research question, and inviting them to follow along a thought process tweet by tweet.<\/p>\n

Some researchers even post them as slow threads, one post at a time with a delay, allowing the reader to follow a researcher\u2019s work in real time.<\/p>\n

\"\"

Each of the underlying tweets in the tutorial thread can be commented, and retweeted, sometimes setting off new discussions.<\/p><\/div>\n

If anyone is at the centre of the tweetorial genre it is Tony Breu, Assistant Professor at Harvard Medical School. He has written more than 130 of them.<\/p>\n

His tweetorials were consumed, argued and commented by doctors, nurses, pharmacists, students, and researchers from other fields. They have titles like ‘Charles Joughin, chief baker on the Titanic, who survived for two-plus hours treading water in the frigid Atlantic Ocean after the ship had sunk’ to \u2018Have you ever wondered why we don\u2019t use steroids to treat acute pancreatitis (AP)? I have!\u2019<\/p>\n

So when I started my book on Social Media For Research Impact<\/a> with Marcel Bogers, I leapt at the opportunity to interview him.<\/p>\n

Tony Breu posted his first tweetorial in 2018, he recalls.<\/p>\n

\u201cSo I had thought about this question in the shower the day before and it was really gnawing at me: Why does someone’s hematocrit, the concentration of red blood cells decrease, when they have an acute bleed? When you’re bleeding you bleed whole blood, so the concentration of hemoglobin shouldn’t change\u201d.<\/p>\n

\u201cI thought, let me sit down at my computer in front of the TV and throw together something with no expectation that anyone was going to be interested. At that point, I had a few hundred followers at most. But if you’re able to engender an interest in just a few small parties who have more of a following than you, then it has the ability to explode,\u201d he says.<\/p>\n

It did.<\/p>\n

In fact, he told me, it turned out to be the most popular thing he’d ever done.<\/p>\n

100s of tweetorials later, he has a mass following on X. His new account posting tweetorials on Bluesky<\/a> already has a large following there also.<\/p>\n

\"\"A tweetorial for him would take six to ten hours to make. To give you an idea of the process he has written a tweetorial (my favourites!) on how to write tweetorials here<\/a> and here<\/a>.<\/p>\n

\u201cI’ve never measured how long it took me to produce a tweetorial. But for a typical one that I’ve written over the last few years, I will download 50-100 academic articles, and read in detail at least 10 of those, So just the research component can take, let’s say, three to five hours. The actual construction of the tweetorial doesn’t take as much time in 2025, but certainly two to three hours,\u201d he tells me.<\/p>\n

This is a significant time investment. But they are widely reposted, commented and read. And in Tony Breu\u2019s case, they have had a real impact in the world.<\/p>\n

\n

What a tweetorial wants to do is use a medium that is specifically geared towards quick consumption, like X or Bluesky, and do something with it that is the exact opposite<\/em>, which is demand people’s attention for five to 10 minutes.<\/p>\n

Tony Breu<\/em><\/p>\n<\/blockquote>\n

In one tweetorial, for example, Tony asked why corticosteroids weren\u2019t used in cases of pancreatitis. The thread caught the attention of a critical care doctor he had once worked with, who decided to launch a randomised trial to test the idea. The trial is still ongoing.<\/p>\n

Some of Tony Breu\u2019s tweetorials got hundreds of thousands of views, and his latest ones still get a lot of attention.<\/p>\n

But tweetorials may be declining as a genre. And this is not solely a result of the decline of Twitter\/X as a platform for scientific ideation, although this is a factor. There is a paradox at the heart of the tweetorial, according to Tony Breu:<\/p>\n

\u201cBy definition, what a tweetorial wants to do is use a medium that is specifically geared towards quick consumption, like X or Bluesky, and do something with it\u00a0that is the exact opposite<\/em>, which is demand people’s attention for five to 10 minutes.\u201d<\/p>\n

\n

Trying to replicate what we do in tweetorials with TikTok, that is just not going to work. That’s impossible<\/p>\n

Tony Breu<\/em><\/p>\n<\/blockquote>\n

Tweetorials were, in effect, a way in which academics revolted against the constraints of the platform. This then turned out to be an enticing way of sometimes driving scientific curiosity towards scientific problems.<\/p>\n

\"\"

I (Mike) interviewed Tony Breu as part of research for my book on Social Media For Research Impact which is co-authored with Marcel Bogers.<\/p><\/div>\n

\u201cI don’t anticipate a rejuvenation. I don’t think we’re going to get back to where we were,\u201d says Tony Breu. \u201cThere’s probably going to be some other way that people do this work that isn’t the tweetorial. These model may work, continue to work in the future. But trying to replicate what we do in tweetorials with TikTok, that is just not going to work. That’s impossible.\u201d<\/p>\n

Wonder, not word salad<\/span><\/h3>\n

Generative AI can now produce a post, as \u2018content\u2019, faster, cleaner, and more impersonally than ever. This will speed up the actual posting process, even for something like a tweetorial. But this will prove to be the downfall of content-sharing platforms, if newsfeeds turn into a long queue of AI slop.<\/p>\n

Tweetorial was, after all, never just \u2018content\u2019. It was a\u00a0process<\/em>\u00a0and the reader could see it. You can automate a summary, but you can\u2019t automate curiosity.<\/p>\n

\"\"

Tony Breu also has some of his recent tweetorials on Bluesky.<\/p><\/div>\n

Tony Breu is currently taking a break from tweetorials. He is writing a book with Avraham Cooper called\u00a0Why Doesn’t Your Stomach Digest Itself?<\/em><\/p>\n

\u201cIt’s about human resilience and about how the body is able to withstand a constant barrage of things that are trying to put it awry, but also how in even extreme situations, humans are able to maintain themselves,\u201d he explains.<\/p>\n

Tony plans to write tweetorials again once his book is finished. \u201cIf a hundred people read it instead of a hundred thousand, that\u2019s fine,\u201d he told me. He does it also for his own sake:<\/p>\n

\n

I’ve come to terms with the fact that when I put these together, the main learner is me<\/p>\n

Tony Breu<\/em><\/p>\n<\/blockquote>\n

\"\"

Tweetorials, as a genre, have jumped to Bluesky. Here is an screenshot of the top of one from Jorge Morales.<\/p><\/div>\n

\u201cI hate to say it, but a typical tweetorial, if I were to take one of them three months later, and I had the option to interview all the people who had read it from the first tweet till the end, I bet you most of those people would not remember very much from it.\u201c<\/p>\n

\u201cEven I, three months later, may only remember 80% of it! But that’s okay. I’ve come to terms with the fact that when I put these together, the main learner is me,\u201d he says.<\/p>\n

\u201cAnyone else who learns is just gravy.\u201d<\/p>\n

You can see a full list of Tony Breu\u2019s tweetorials here<\/a>.<\/p>\n

Tony Breu is also co-host with Avraham Cooper on the medical podcast The curious clinicians<\/em><\/a>.<\/p>\n

Social media for research impact<\/strong> is a new book <\/em>by Mike Young and Marcel Bogers (forthcoming January 2026). It invites you to think more clearly \u2014 and ethically \u2014 about how to use social media. Not just to disseminate your research, but to connect, ideate, co-create, and stay open to the unexpected. The book page is here.<\/a><\/em><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

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