{"id":10120,"date":"2025-10-07T10:54:50","date_gmt":"2025-10-07T10:54:50","guid":{"rendered":"https:\/\/mikeyoungacademy.dk\/?p=10120"},"modified":"2026-02-28T07:28:58","modified_gmt":"2026-02-28T07:28:58","slug":"why-niche-social-platforms-like-inaturalist-matter-to-science","status":"publish","type":"post","link":"https:\/\/mikeyoungacademy.dk\/da\/why-niche-social-platforms-like-inaturalist-matter-to-science\/","title":{"rendered":"Why niche social platforms like iNaturalist matter to science"},"content":{"rendered":"

Forget viral content. Here is a quiet social platform where researcher impact comes from verified observations and open science<\/strong><\/span><\/h4>\n

For marine biologist Trond Roger Oskars, the niche social media platform iNaturalist<\/a> has become a vital tool for both research and outreach.<\/p>\n

“iNaturalist is a social media where you upload images of animals or other organisms you’ve photographed, and then experts and knowledgeable amateurs give their opinion on what species it is,” Trond Roger Oskars explained to me, calling it the \u201cTwitter for species\u201d.<\/p>\n

I interviewed him recently in preparation for the book Social Media for Research Impact<\/em><\/a> that I have co-authored with Marcel Bogers and that is due for release by the publisher Routledge in early 2026. I was interested in Trond\u2019s use of niche platforms outside the mainstream: In the book we advocate for the use of niche platforms with small-scale \u2014 but cumulative \u2014 impact, and platforms that are designed with other functions in mind, but that have a social media component.<\/p>\n

\"\"

Closest to us on Trond Roger Oskars’ hand is a common sunstar, (crossaster papposus<\/em>). Behind that is a blood star.<\/p><\/div>\n

iNaturalist is a site for hobbyists, but its structure is built for scientific contribution. When a species identification receives enough consensus, it\u2019s marked as \u2018research grade\u2019 and automatically added to the Global Biodiversity Information Facility (GBIF) <\/a>\u00a0\u2014 one of the world’s largest public biodiversity databases.<\/p>\n

In other words, what begins as a casual photo taken by a diver or beachgoer can end up as a verified datapoint in an international repository. This is social media acting not just as a tool for research dissemination, but as scientific infrastructure.<\/p>\n

For Trond Roger Oskars<\/a> of the M\u00f8reforsking Institute <\/a>in Norway, the effects are clear in practice: \u201cRecreational \u00a0divers are essential for documenting rare species \u2014 they often send me images or specimens that I wouldn\u2019t encounter otherwise. If they didn\u2019t go around photographing every small thing, I don\u2019t think the marine field would move forward,\u201d he says.<\/p>\n

Trond Roger Oskars\u2019 own research on snails has led to major taxonomic revisions.<\/p>\n

The collaborative verification model of iNaturalist makes it possible to integrate contributions from non-researchers into formal science, in near real time.<\/p>\n

\"\"

This is most likely a Diaphana minuta, a species of gastropod found in Europe and North America…<\/p><\/div>\n

The platform also supports open content use. “I use iNaturalist to get images. Most of the images that are uploaded there are in the public space, or CC BY 4.0,” Trond Roger Oskars says. This makes the platform a valuable source for visual material for presentations, outreach posts, and educational content.<\/p>\n

\"\"

…in this case it was observed by someone off the coast of the US.<\/p><\/div>\n

What sets iNaturalist apart is how it combines structured data collection with community input \u2014 making it both a crowdsourced field tool and a global biodiversity hub. Scientists in remote or underfunded areas, or those working in highly specific taxonomies, can gain access to a distributed community of identifiers and observers.<\/p>\n

As a niche medium, iNaturalist, does extremely well<\/em> what mainstream social media like LinkedIn and Facebook only do well<\/em> with their Groups functionality, with separated private or semi-private communities based on shared interests. What separates a niche platform like iNaturalist from the Group communities of mainstream social media, is that it is solely focused on what users are on the platform are there to do, with no distractions from newsfeeds cluttered by advertising and influencer content.<\/p>\n

Trond Roger Oskars is also active on two Facebook Groups where people upload images, one focused on marine invertebrates, one focused specifically on sea slugs.<\/p>\n

iNaturalist and these two Facebook Groups are a supplement to the traditional dive books \u2013 printed guides used by recreational divers to help identify marine species in specific diving regions.<\/p>\n

\"\"

…then experts like Trond Roger Oskars helped identify it.<\/p><\/div>\n

\u201cUsually a diver has just clicked a picture and doesn’t know what species it. So people usually just tag me directly in the groups. They get to learn something new and engage more closely to nature so that’s a bit of fun. A lot of the old dive books are now obsolete. So they have to go to social media to get a correct image, and people are happy that there’s someone that can answer, \u201c says Trond Roger Oskars. The largest Facebook Group has 60,000 members and includes both diverse scientists, and people who just like the images.<\/p>\n

Both iNaturalist\u00a0 and Facebook groups like this one for sea slug enthusiasts<\/a>\u00a0have turned into networks that connect scientists, to divers, to wider publics, according to Trond Roger Oskars.<\/p>\n

\u201cIt’s really great that they have brought both the people with the specialized expertise and the people with the hands-on experience together.\u201d<\/p>\n

Social media for research impact<\/strong> is a new book <\/em>by Mike Young and Marcel Bogers (forthcoming). It invites you to think more clearly \u2014 and ethically \u2014 about how to use social media. Not just to disseminate your research, but to connect, ideate, co-create, and stay open to the unexpected. The book page is here.<\/a><\/em><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

Forget viral content. Here is a quiet social platform where researcher impact comes from verified observations and open science<\/p>\n","protected":false},"author":3,"featured_media":10123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[74],"tags":[63,61,62],"class_list":["post-10120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-and-research-impact","tag-linkedin","tag-science-communication","tag-twitter"],"yoast_head":"\nWhy niche social platforms like iNaturalist matter to science<\/title>\n<meta name=\"description\" content=\"Forget viral content. 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