Thanks for your feedback Lindsey! The Facebook campaigns were all, actually, what they call ‘boosted’ posts. The same posts were boosted three times, each time at a more specific level of targeting, with the last one using website tags. As for the events pages, we have not had so much luck with them so far, for the reasons you mention. But I plan to work on them, and give them another try!

I wonder if you’d have better luck with Facebook engagement through a boosted post rather than a standard ad, and maybe through creating an event page on Facebook. At first, I didn’t like event pages much because you want people to visit your site so you can capture their data (like email) and add it to your database. But after some experience with event pages, my opinion is evolving. When people say they’re “interested” in an event on FB, it shows up in their friends’ feeds and you reach people you might not have otherwise.