Overskrift, sensation

Clickbait! Overskrifternes dynamik i en Twitter-tidsalder

Zahle’s Gymnasium i København bad mig lave en interaktiv workshop om overskrifter. Vi havde det sjovt. Men der var også alvor bag.

At skrive overskrifter, der ‘klistrer’, så folk ‘klikker’ på en overskrift har altid været en kunst. Men …

Maria biological experiments

143,000 people have seen Maria’s biological experiments

Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. This is the story behind her story. But it is also a story about how a niche interest can reach a global audience

rasmus mortensen, that theatre

A Number by Caryl Churchill – a philosophical analysis

Lillian Wilde is a graduate in the field of phenomenology. In this guest blog post, she asks some existential questions about a soon-to-be-staged play on human cloning.

That Theatre, an English-language theatre group in Copenhagen, is staging the play ‘A …

social network graph

The strength of weak ties – why researchers use Twitter and LinkedIn

Why do your best opportunities come from your more distant contacts rather than your close friends? If you are a scientist and know the answer to this, the chances are that you use Twitter and LinkedIn.

Think of the job …

Jack Fisher

Here is how a Twitter campaign is putting global health on the agenda

In just three years, Jack Fisher has made himself a leading advocate of a social startup in global health. I caught up with him to talk about how he uses Twitter to forge relationships and maintain a global movement.

Non-communicable …

Twitter or Facebook

Which is best: Twitter or Facebook for promoting events?

Twitter or Facebook? The two platforms were tested on a campaign for the European Conference for Science Journalists. There was a clear winner

For most people in a non-professional capacity, posts on Facebook and Twitter are for free. But many …

How to keep track of news in your own scientific field

…or, how to make your own research field visible to others by acting like a news editor and finding the good stuff to share on LinkedIn and Twitter.

As a specialised professional you have many reasons to follow, like, and …

Expert networks: Mike Young Academy to work with China think tank

I am proud to announce that Mike Young Academy is offering its services to ThinkChina.dk, a Danish think tank.

ThinkChina.dk, which is based at the University of Copenhagen, brings together the expertise of all those in Denmark that have …

Editorial independence for newsrooms – the risks and the rewards

Paying for reporters to ask you critical questions sounds downright crazy. 

But this is exactly what many institutions, universities, interest groups, and causes do. Even some corporations do it, loosening the strict hold on their communication and allowing a degree …

Networks to work

English-language news in a non-English speaking country – why it makes sense

The adoption of English, even for domestic units in institutions or corporations, is a logical step. Especially for in-house newsrooms.

Many large corporations, research facilities and universities have English-language newsrooms or news hubs for both in-house and external news. A …


Crowdsourcing – getting readers to analyse, write, and send in photos

If you can get your network to do most of the reporting it is not only cheap. It will keep your website or newsletter credible and authentic.

Readers are often the best journalists.

I mean it. And I certainly mean …

Twitter and Facebook campaign

Hvad virker bedst til konferencer: Facebook eller Twitter?

De to platforme, Twitter og Facebook, blev testet i en kampagne op til en stor europæisk konference for journalister. Danske læsere vil måske blive overrasket over resultatet

For de fleste privatpersoner er opslag på Facebook og Twitter gratis. Men mange …