Overskrift, sensation

Clickbait! Overskrifternes dynamik i en Twitter-tidsalder

Zahle’s Gymnasium i København bad mig lave en interaktiv workshop om overskrifter. Vi havde det sjovt. Men der var også alvor bag.

At skrive overskrifter, der ‘klistrer’, så folk ‘klikker’ på en overskrift har altid været en kunst. Men …

Maria biological experiments

143,000 people have seen Maria’s biological experiments

Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. This is the story behind her story. But it is also a story about how a niche interest can reach a global audience