Twitter or Facebook

Which is best: Twitter or Facebook for promoting events?

Twitter or Facebook? The two platforms were tested on a campaign for the European Conference for Science Journalists. There was a clear winner

For most people in a non-professional capacity, posts on Facebook and Twitter are for free. But many …

How to keep track of news in your own scientific field

…or, how to make your own research field visible to others by acting like a news editor and finding the good stuff to share on LinkedIn and Twitter.

As a specialised professional you have many reasons to follow, like, and …

Expert networks: Mike Young Academy to work with China think tank

I am proud to announce that Mike Young Academy is offering its services to ThinkChina.dk, a Danish think tank.

ThinkChina.dk, which is based at the University of Copenhagen, brings together the expertise of all those in Denmark that have …

Editorial independence for newsrooms – the risks and the rewards

Paying for reporters to ask you critical questions sounds downright crazy. 

But this is exactly what many institutions, universities, interest groups, and causes do. Even some corporations do it, loosening the strict hold on their communication and allowing a degree …

Crowdsourcing – getting readers to analyse, write, and send in photos

If you can get your network to do most of the reporting it is not only cheap. It will keep your website or newsletter credible and authentic.

Readers are often the best journalists.

I mean it. And I certainly mean …

Networks to work

English-language news in a non-English speaking country – why it makes sense

The adoption of English, even for domestic units in institutions or corporations, is a logical step. Especially for in-house newsrooms.

Many large corporations, research facilities and universities have English-language newsrooms or news hubs for both in-house and external news. A …